On Monday, November 18, author and content strategist Ian Greenleigh will present “Egomania: how to reach audiences and influencers” to the Word of Mouth Marketing SIG. He will explain “how connecting with egos and providing self-validation makes for insanely shareable content” and how this can boost Word of Mouth Marketing.
As a primer to Mr. Greenleigh’s discussion, here are 10 facts about Word of Mouth Marketing, taken from WOMMapedia, a site of the Word of Mouth Marketing Association (WOMMA).