Sharing the Livestrong Message: Integrated Marketing at Lance Armstrong Foundation

The April AMA PowerLunch featured Jennifer Long, Senior Integrated Marketing Manager for the Lance Armstrong Foundation. The Livestrong message permeates through all marketing channels to support the vision that unity is strength, knowledge is power and attitude is everything. As the driving force behind LIVESTRONG, such vision is integrated into the stories LAF shares. See video

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  • Austin says:

    Great video and post, thanks for sharing this! The livestrong campaign and over arching message is truly inspiring, whether you are a cancer surviver or just someone who wants to live healthier. The work being done on this campaign is awesome, great job guys!

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