About adelcanto

Anne Michelle del Canto specializes in marketing programs, online marketing and strategic partnership management. She is an active member of the Austin AMA and is currently directing event communications. She can be reached at amdelcanto@gmail.com.
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Keeping Customers Happy – Schlitterbahn’s Take on Customer Loyalty

Keeping Customers Happy – Schlitterbahn’s Take on Customer Loyalty

Jeffrey Siebert, Schlitterbahn’s Corporate Director of Communications & Sales, started off his presentation with the hope that “everyone would enjoy the show.”  After comparing his speaking engagement to the likes of performing in a dinner theatre, his sentiment seemed to capture the theme of his entire approach to guest loyalty—keeping the customers happy while adding [...]

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