Leo Olebe, Director of Marketing for BioWare, and our featured speaker for the November AMA Power Luncheon, shares his thoughts on marketing the Star Wars game “Star Wars: The Old Republic,” loving his job, his marketing philosophy, and career advice for aspiring marketers.
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My Marketing Automation Love Story
The tangible difference that marketing automation software made in my marketing theory, practices and ultimately career, left me with a desire to tell others about the impact it makes on sales, marketing and the bottom line.
Testimonial Sluts and the Erosion of Trust
By Dr. Liz Alexander
What do you make of this? A LinkedIn group member recently posted a comment saying that she’d been severely reprimanded by a friend for writing a three-star Amazon book review.
Member Spotlight: Cress Terrell , Marketing Specialist in San Antonio for Google Places – AMA member since 2009
I am part of a team that helps San Antonio businesses appear correctly on Google Maps, and help them claim their places listing. After they have claimed their listing, I show them how to use the Custom Analytics Dashboard to grow their business.
How Dell Uses Social Media: Authentic Communications And The Bottom Line
Check out this exclusive video interview with Allison Deew, Dell’s Executive Director for Social Media, Community and Insights, granted to the Austin AMA. Thanks to Nelson Frlores at ProductionFor for making this video possible.
Member spotlight: Barbara Springer
I am involved in assisting companies in Mexico expand globally. The International Business Development program was started and is operated by the Ministry of Economy in Mexico.
What CEOs and Clients Want from Marketing
There only two things our clients want: to keep their bosses and clients happy. As marketers, everything we do should illustrate our company’s ability to do these two things.
Why Social Media is NOT for all Businesses
“My clients sell things like two-sided polypropylene film, stainless steel coils and ridge ventilation solutions. Know anyone on Facebook looking for this stuff? Probably not.”
Memo to the CMO: Airport Ads: What’s your marketing ROI?
High tech companies spend millions of dollars on Airport Ads – but do CMOs really know what the marketing ROI is? Read on to find out.
How To Improve Your Conversion Rates: Get Granular with WIIFM
If you are in marketing, you’ve probably been preached the mantra of WIIFM – ‘what’s in it for me?’ (‘me’ referring to your customer/sales prospect). Most marketers get this. What then is missing or not working? The answer lies in how granular you get in finding the WIIFM.
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