Just like the “Best” and “Worst” dressed at the Oscars, there are best and worst practices for event marketing. Learn how to hit one out of the park for your next event.
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How to avoid these 8 business headshot disasters
Here are 8 photography mistakes you can make when trying to brand yourself. Number one mistake? Making a blues guitarist look like a banker (not a good idea in Austin!).
Holiday Giving Meets Facebook
For most non-profits the holiday season is their biggest fund-raising time of the year. Facebook makes it much easier to reach their donors!
Marketing in Times of Turmoil
From Stacy Armijo, Vice President, Pierpont Communications. Stacy will speak at the AMA Marketing Jam on Tuesday, May 12th. Some days, it feels like marketers are in the fight of our lives. Budgets are being cut, expectations are being raised and we must deliver more than ever with fewer resources. Too often, we become insulated [...]
Stop Tweeting and Start Thinking
From Nick Wenand, President & Strategy Director, Trademark Media. Nick will speak at the AMA Marketing Jam on Tuesday, May 12th. I’m excited about the opportunity to share the knowledge I have with people in the marketing profession. I hope I’ll be able to deliver an impactful presentation with some real takeaways that everyone will [...]
Personality Not Included
From Tweeting to Facebook – enough hype! Rohit Bhargava, SVP Digital Strategy and Marketing for Ogilvy PR Worldwide and author of Personality not included, presents on how to USE personality to power up your brand. Despite what you may have heard, blogs won’t save your business, people don’t ignore marketing, and the answer isn’t to give up control. There is a lot of marketing advice out there today, but not all of it is wise. Rohit shares some unexpected lessons on building a successful brand in the social media era based on his career helping over 100 organizations, large and small, to do exactly that.
How HBO created a successful multi-aspect campaign
If you haven’t seen John Adams, seen, it’s an award-winning, 7-part mini series made by HBO Films on the life of the 2nd President of the United States. This 2008 marketing campaign serves as a good example on how to create a successful multi-aspect campaign. When HBO started promoting this back in Feb. of 2008, [...]
5 Ways Social Media Intensifies Traditional Marketing
Social Media is quickly becoming “the place to be” for people to learn, play, interact and get the latest news. Traditional forms of media and news are beginning to fall by the way side. There are a handful of major U.S. cities that have lost their daily newspapers to interactive online versions. People are joining [...]
Understanding Social Media’s Wild Wild West
If you attended the AMA/BusinessWire event on social media, you would have seen these three speakers on stage: Erica O’Grady in her nice pink cowgirl hat, Giovanni Gallucci in a standard issue cowboy hat, front brim tucked down low, and Dave Evans, in a very Austin-esque green cowboy hat, with fringe and blinking lights. Don’t [...]
Recessionary Marketing and Public Relations
Recent studies have again shown that inbound marketing is a cheaper lead generation tool than outbound marketing. While inbound marketing (which includes: blogging, social media, search engine optimization [SEO], and search engine pay-per-click advertising [SEM]), may reach smaller audiences than outbound marketing (direct mail, telemarketing, trade show, and trade and consumer advertising), the cost per [...]
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