On March 20, 2010, Tim Hayden, Jen Wojcik and Brian Massey joined the Austin AMA at Cool River Cafe for a fireside chat (minus the fire) to share practical marketing strategies to generate business and impact bottom lines. Tim Hayden is Chief Strategy Officer and Partner at Blue Clover. Jen Wojcik is CEO andCo-Founder of [...]
About agelfand
Amy Gelfand (Gelfand Design) is a Web developer and writer. She is also an avid cyclist, SCUBA diver, and Web standards advocate. Amy specializes in designing accessible Web sites and spoiling her clients rotten. Contact her at info@gelfanddesign.com.
April Power Lunch Recap: Email Gets Social
Clint Smith, Co-Founder and CEO of Emma Email Marketing, talked to us about how social media and email marketing complement and reinforce one another, and also how Emma is addressing these trends. The emergence of social media is transforming the notion of “forward to a friend” functionality. Adding a dash of social media to your [...]
Using Twitter as a Weapon
At our special SXSW edition of the Austin AMA Power Lunch, Guy Kawasaki spoke on using Twitter effectively. (Seeing as how he has 220,000 followers, Guy seems like the right fellow to offer Twitter advice. ) Guy suggests five levels of Twitter utilization. MONITOR Twitter is the only way to track in real time what [...]
We Brought Our Big 2010 Marketing Problem to a Panel of CMOs!
In a break from traditional format, the February 18, 2010, Power Lunch featured an interactive Q & A session with three of Austin’s marketing leaders. Panelists Aaron Strout (CMO at Powered), Jay Hallberg (co-founder and VP of Marketing & New Business Development at Spiceworks), and Sam Decker (CMO at Bazaarvoice) fielded questions on marketing trends, [...]
Is Social Media a Waste of Money?
If 1,000,000 people friended your brand on Facebook, how much money would you make? Is social media really worth it? On January 21 at the January Austin AMA Power Luncheon, our special guest speaker Brian Carter discussed strategy, ROI, and how to get more bang for your social media marketing buck. Brian is Director of [...]
Targeted, Tailored and Timely Innovations in Direct Mail
On November 19, USPS Business Alliance Manager Mike Naples broached a subject many of us new-media-obsessed marketers don’t think about very much: direct mail. Direct mail, Naples asserted, is the work horse of direct marketing. It has measurable results, it’s affordable, and it’s easy to target your best customers. Lest you think that snail mail [...]
GROW Your Social Media Strategy: Lessons Learned from Intel
On October 29, 2009, at the at the Texas e-Marketing Summit, Bryan Rhoads outlined Intel’s social media marketing roadmap and provided advice for companies that want to integrate emerging media into their own marketing programs. Rhoads, a Digital Strategist who pioneered Intel’s new media marketing strategy, is the curriculum architect for Intel’s Digital IQ digital [...]
July Power Lunch Recap: Promoting a Green Lifestyle and Changing the World with Shawna Coronado
On July 16, 2009, the AMA hosted speaker Shawna Coronado, who shared the story of her dramatic recovery from chronic illness and discussed the value of promoting health, green living, and community through our business practices and marketing. As the author of Gardening Nude, Shawna Coronado’s approach to marketing is, as you might expect, down [...]
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