American Marketing Association - Austin Chapter: Connect. Share. Lead.
When John Ellett, owner of local advertising agency nFusion, speaks in front of college groups, it’s an Anheuser-Busch account that gets the most attention. Using interactive marketing, nFusion created a Bacardi Silver brand campaign, The Pick-Up Hall of Shame. The interactive campaign launched in January 2007 and is still running and pulling in viewers. Yes, [...]
The 1.01-minute clip swept through the media last week. As a Public Service Announcement, the anti-smoking message was effective in gaining attention and multiple views on multiple media platforms. But at what price? How far should you go to get across your message? There he is circling in distress, a 4-year-old boy, who loses sight [...]
Compass Learning needed to re-brand, re-price, plus re-launch. Three years ago, as the new vice president for marketing, Mark Hammer moved quickly to change Compass Learning’s presence. In this post Brenda Hessney recaps Mark Hammer’s presentation at the February 19th Austin AMA Power Lunch Series.
Recently, I dropped into the local Blockbuster on a Saturday night. The store was filled with indecisive shoppers mulling their entertainment choices. But what caught my attention was the smell greeting me when I opened the door. Popcorn. A few steps in, and there was a sales bin, waist level, filled with small bags of [...]
I am upbeat. When it rains, I get energized. I don’t see the gray skies, I see rain greening my grass. As marketing and advertising professionals, there’s a choice to make: either we make it rain or we turn off the spigots. Let it rain. Is your marketing budget cut? Get creative – mix it [...]
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