About Brian Massey

Brian Massey calls himself The Conversion Scientist, and he has the lab coat to prove it. He shows businesses how to turn Web traffic into leads and sales. He is a ClickZ Behavioral Marketing Expert, writes the Conversion Scientist blog and is the author of job search book The Market for Me: Surviving Job Loss and Building Your Lifetime Career Network.
Author Archive | Brian Massey

Notification E-mails: Your Missed Marketing Opportunity

By on June 18, 2009 in Marketing

You don’t have to be building a Web 2.0 application to look like a savvy marketer. You just have to take advantage of your notification e-mails. Here are six mistakes that keep your white paper readers, demo registrants and newsletter subscribers from engaging with your business that crucial second time.

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