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Marketing Jam 2009

By on May 21, 2009 in Events, Marketing

Hundreds of Austin Marketing Professionals gathered for Marketing Jam 2009 hosted by The Austin chapter of the American Marketing Association. A hybrid night of marketing best practices, networking and live music in Austin. – www.austinama.org

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Getting your marketing budget approved…And how to talk to a CFO, if you really have to.

By on January 15, 2009 in Advice, Budgets, Marketing

Early 2009 and you’re into managing your marketing budget for the year. The annual tug-of-war over a company’s marketing budget between the directors of the marketing department and the company’s Chief Financial Officer (CFO) was just a few months ago. Believe it or not, it’s time to start thinking about 2010. With the downturn of [...]

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