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What All Businesses Need to Know About Keeping Their Customers

By on July 16, 2009 in Brand

On June 18th, 2009, the AMA hosted speaker Jill Griffin, author of Taming The Search-And-Switch Customer, at the Cool River Cafe in Austin. With her North Carolina accent in full effect, Jill shared “oodles” of knowledge and research aimed at helping companies with customer retention. Jill Griffin is known all over the world as an [...]

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10 Things Paula Berg of Southwest Airlines Taught Us About Social Media

By on May 31, 2009 in Brand, Social Media

On May 21, 2009, marketers from all over Austin converged on the Hilton for the Online Marketing Summit (OMS) where the Austin AMA and the OMS jointly hosted the luncheon as a part of the Power Lunch Series. The speaker was Paula Berg, who shared her successes and failures in Social Media for Southwest Airlines. [...]

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