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Kleenex Uses Getmommed.com and Mobile Marketing to Establish Brand Loyalty

By on December 3, 2009 in Advice, Brand, Consumer Electronics, Marketing, Social Media

With the growing popularity of smartphones, mobile marketing has transformed into a billion dollar industry. Smartphones allow companies to target consumers through websites, texts, applications, and direct voicemail messages. Mobile marketing is an effective way to reach a target audience, but must be done properly. Many times companies are too aggressive and their messages are [...]

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What Are You Buying For?

By on October 30, 2009 in Brand, Budgets, Marketing

With the economy in a state of recession, many consumers are paying close attention to product pricing and contemplating the switch from brand name to generic. Marie Callender’s and Campbell’s Soup are two notable brands using emotional marketing tactics to target consumers. Attempting to maintain brand loyalty, advertisers create meaning for their products by marketing [...]

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Starbucks and Pizza Hut Take the Lead in the Social Media Industry

By on October 16, 2009 in Marketing, Public Relations, Social Media

Established companies are turning to online social sites to build brand communities and boost sales. This past year, companies have transformed these networking sites into a means for marketing and advertising to potential consumers. Recently Starbucks and Pizza Hut have proven to be top competitors in the social media marketing world. Starbucks is now the [...]

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