By Rene Falcon, Student Member, Austin AMA The February luncheon, hosted by the Austin AMA Power Luncheon Series, was a great and informative success. Our guest speaker, Gerardo A. Dada, who is head of product marketing at Rackspace Hosting spoke about the importance of striving for the “premium position” in you market. Mr. Dada discussed [...]
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AMA Volunteers Gather at Mid-Year Retreat
In January, Austin AMA joined marketing association chapters from across the state (and even few beyond Texas) at a mid-year retreat in Dallas.
Exclusive Interview with Leo Olebe – Director of Marketing for Bioware
Leo Olebe, Director of Marketing for BioWare, and our featured speaker for the November AMA Power Luncheon, shares his thoughts on marketing the Star Wars game “Star Wars: The Old Republic,” loving his job, his marketing philosophy, and career advice for aspiring marketers.
My Marketing Automation Love Story
The tangible difference that marketing automation software made in my marketing theory, practices and ultimately career, left me with a desire to tell others about the impact it makes on sales, marketing and the bottom line.
Testimonial Sluts and the Erosion of Trust
By Dr. Liz Alexander
What do you make of this? A LinkedIn group member recently posted a comment saying that she’d been severely reprimanded by a friend for writing a three-star Amazon book review.
The Total Content Approach
Everybody knows you need content to make your 21st Century digital marketing strategy work. But the term ‘content’ has been used and abused. Most business owners and marketers roll their eyes when a marketing consultant tells them they have to use ‘valuable’ and ‘compelling’ content for their marketing strategy. Content marketing has become the new [...]
Member Spotlight: Cress Terrell , Marketing Specialist in San Antonio for Google Places – AMA member since 2009
I am part of a team that helps San Antonio businesses appear correctly on Google Maps, and help them claim their places listing. After they have claimed their listing, I show them how to use the Custom Analytics Dashboard to grow their business.
3 Steps To Create Your Killer Social Media Marketing Strategy
One thing that super-smart social media guru who sold you the expensive course neglected to mention to you is the need for a strategy. Well you’re in luck, because I’m here to tell you what that strategy is.
How Dell Uses Social Media: Authentic Communications And The Bottom Line
Check out this exclusive video interview with Allison Deew, Dell’s Executive Director for Social Media, Community and Insights, granted to the Austin AMA. Thanks to Nelson Frlores at ProductionFor for making this video possible.
How Ebooks Are Transforming Marketing
To many the word “eBook” means the electronic version of printed books. However, marketers have usurped the term for their own use, and thank God they did!
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