While Austin did not provide it’s legendary Texas heat, visiting marketing superstars at the Digital MarketingProfs Forum held in Austin kept the room warm with great marketing advice.
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How to avoid these 8 business headshot disasters
Here are 8 photography mistakes you can make when trying to brand yourself. Number one mistake? Making a blues guitarist look like a banker (not a good idea in Austin!).
Luncheon Recap: If You’re in Business, You’re in Sales (& Similarities to Social Media)
Brad Massey reviewed the typical “Buyer-Seller Dance” and why cold calls don’t work very well before proposing that being more human and authentic can work better (just as it does in social media).
Keeping Customers Happy – Schlitterbahn’s Take on Customer Loyalty
Jeffrey Siebert, Schlitterbahn’s Corporate Director of Communications & Sales, started off his presentation with the hope that “everyone would enjoy the show.” After comparing his speaking engagement to the likes of performing in a dinner theatre, his sentiment seemed to capture the theme of his entire approach to guest loyalty—keeping the customers happy while adding [...]
June Luncheon with Peter Shankman: “How Self Promotion will Save the World”
Ask any savvy marketer or successful entrepreneur what it takes to distinguish yourself from the pack, and you’ll get an earful of responses. Talk to Peter Shankman, CEO of Help a Reporter Out, (HARO), and he’ll tell you that self promotion starts with helping others. Shankman, who has been front and center in the social [...]
Show Me the Money: Make Marketing Work for You
On March 20, 2010, Tim Hayden, Jen Wojcik and Brian Massey joined the Austin AMA at Cool River Cafe for a fireside chat (minus the fire) to share practical marketing strategies to generate business and impact bottom lines. Tim Hayden is Chief Strategy Officer and Partner at Blue Clover. Jen Wojcik is CEO andCo-Founder of [...]
Using Twitter as a Weapon
At our special SXSW edition of the Austin AMA Power Lunch, Guy Kawasaki spoke on using Twitter effectively. (Seeing as how he has 220,000 followers, Guy seems like the right fellow to offer Twitter advice. ) Guy suggests five levels of Twitter utilization. MONITOR Twitter is the only way to track in real time what [...]
We Brought Our Big 2010 Marketing Problem to a Panel of CMOs!
In a break from traditional format, the February 18, 2010, Power Lunch featured an interactive Q & A session with three of Austin’s marketing leaders. Panelists Aaron Strout (CMO at Powered), Jay Hallberg (co-founder and VP of Marketing & New Business Development at Spiceworks), and Sam Decker (CMO at Bazaarvoice) fielded questions on marketing trends, [...]
Targeted, Tailored and Timely Innovations in Direct Mail
On November 19, USPS Business Alliance Manager Mike Naples broached a subject many of us new-media-obsessed marketers don’t think about very much: direct mail. Direct mail, Naples asserted, is the work horse of direct marketing. It has measurable results, it’s affordable, and it’s easy to target your best customers. Lest you think that snail mail [...]
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