Interview by Angela Brutsche. If there’s one thing you learn after speaking with Michelle Taylor, Founder & CEO of The Zella Company, it’s that any successful marketing strategy is built on a true understanding of the business challenges at play. In leading a marketing agency that puts clients’ business objectives first, Michelle uses her experience [...]
By Dan Naden I recently attended a conference and noticed a few behaviors that I don’t think are conducive to maximizing one’s investment in an event. Unfortunately, I found myself falling into these traps on occasion. Acknowledging that these activities creep into your life is the first step towards changing behavior for the better. [...]
In this series of blog posts titled “Ask Me Anything”, Brave, who has previously volunteered as vice president of special interest groups and vice president of communications for AMA, discusses community outreach, Austin AMA membership benefits and her “day job” as regional events manager for Gerson Lehrman Group. Q: Why did you begin volunteering for [...]
By Melanie Brenneman Sometimes you just have to suck it up in the name of professional development and on Tuesday, Sept. 18, I did – with beer. Austin AMA hosted a panel of local craft brewers to discuss how to survive (and thrive) as an Austin entrepreneur. The panel included: Amy Cartwright, Co-Founder and President [...]
While Austin did not provide it’s legendary Texas heat, visiting marketing superstars at the Digital MarketingProfs Forum held in Austin kept the room warm with great marketing advice.
Here are 8 photography mistakes you can make when trying to brand yourself. Number one mistake? Making a blues guitarist look like a banker (not a good idea in Austin!).
Brad Massey reviewed the typical “Buyer-Seller Dance” and why cold calls don’t work very well before proposing that being more human and authentic can work better (just as it does in social media).
At our special SXSW edition of the Austin AMA Power Lunch, Guy Kawasaki spoke on using Twitter effectively. (Seeing as how he has 220,000 followers, Guy seems like the right fellow to offer Twitter advice. ) Guy suggests five levels of Twitter utilization. MONITOR Twitter is the only way to track in real time what [...]
With the growing popularity of smartphones, mobile marketing has transformed into a billion dollar industry. Smartphones allow companies to target consumers through websites, texts, applications, and direct voicemail messages. Mobile marketing is an effective way to reach a target audience, but must be done properly. Many times companies are too aggressive and their messages are [...]
On November 19, USPS Business Alliance Manager Mike Naples broached a subject many of us new-media-obsessed marketers don’t think about very much: direct mail. Direct mail, Naples asserted, is the work horse of direct marketing. It has measurable results, it’s affordable, and it’s easy to target your best customers. Lest you think that snail mail [...]