While Austin did not provide it’s legendary Texas heat, visiting marketing superstars at the Digital MarketingProfs Forum held in Austin kept the room warm with great marketing advice.
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How to avoid these 8 business headshot disasters
Here are 8 photography mistakes you can make when trying to brand yourself. Number one mistake? Making a blues guitarist look like a banker (not a good idea in Austin!).
Luncheon Recap: If You’re in Business, You’re in Sales (& Similarities to Social Media)
Brad Massey reviewed the typical “Buyer-Seller Dance” and why cold calls don’t work very well before proposing that being more human and authentic can work better (just as it does in social media).
Using Twitter as a Weapon
At our special SXSW edition of the Austin AMA Power Lunch, Guy Kawasaki spoke on using Twitter effectively. (Seeing as how he has 220,000 followers, Guy seems like the right fellow to offer Twitter advice. ) Guy suggests five levels of Twitter utilization. MONITOR Twitter is the only way to track in real time what [...]
Kleenex Uses Getmommed.com and Mobile Marketing to Establish Brand Loyalty
With the growing popularity of smartphones, mobile marketing has transformed into a billion dollar industry. Smartphones allow companies to target consumers through websites, texts, applications, and direct voicemail messages. Mobile marketing is an effective way to reach a target audience, but must be done properly. Many times companies are too aggressive and their messages are [...]
Targeted, Tailored and Timely Innovations in Direct Mail
On November 19, USPS Business Alliance Manager Mike Naples broached a subject many of us new-media-obsessed marketers don’t think about very much: direct mail. Direct mail, Naples asserted, is the work horse of direct marketing. It has measurable results, it’s affordable, and it’s easy to target your best customers. Lest you think that snail mail [...]
GROW Your Social Media Strategy: Lessons Learned from Intel
On October 29, 2009, at the at the Texas e-Marketing Summit, Bryan Rhoads outlined Intel’s social media marketing roadmap and provided advice for companies that want to integrate emerging media into their own marketing programs. Rhoads, a Digital Strategist who pioneered Intel’s new media marketing strategy, is the curriculum architect for Intel’s Digital IQ digital [...]
September Power Lunch Recap: Wars for Attention and the Rise of the Trust Agent
[podcast]http://austinama.org/Podcasts/CD_JS.mp3[/podcast] In the war to win your customers’ attention, you are not competing against other marketers; you are competing with your customers’ friends’ Facebook walls. On September 17, 2009, Chris Brogan and Julien Smith, co-authors of Trust Agents, talked to us about how to win attention in a world of information overload. It’s all about [...]
PROMOTE A GREEN LIFESTYLE AND CHANGE THE WORLD
There are many reasons to begin corporate marketing programs for both your employees and clients that focus on greening, well being, and community. By starting from the ground up and building community within a corporation, it improves employee’s mental and physical health. Businesses then ensure a more productive work output. More importantly, employees soon determine [...]
What’s Your BHAG (bee-hag)?
I am upbeat. When it rains, I get energized. I don’t see the gray skies, I see rain greening my grass. As marketing and advertising professionals, there’s a choice to make: either we make it rain or we turn off the spigots. Let it rain. Is your marketing budget cut? Get creative – mix it [...]
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