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Top 5 Things to Know about SEO in 2014

By Tommy Landry, Return On Now (http://returnonnow.com) With Inbound Marketing on pretty much any good marketer’s radar, it has become increasingly important to understand SEO. Most of us are up to speed on the basics of on-page optimization, but that’s only the start. Because of very spammy behavior that was clogging up the Search Engine […]

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Here are 50 Austin Marketers You Must Meet

You see these lists all the time, right? They can be anything from the 50 leading marketers under 50 to the top power marketers in a specific industry. But not just any marketer can join this list. Its members consistently display commitment, innovation and a startling passion for marketing. They’re Austin AMA volunteers. Let’s get […]

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Becoming social from the inside out

By Andrew Dixon, Most companies see social business as social media: curating your Twitter account and conversations. But how do you create business value and meaningful change within your business based on your customers insights? On March 4th, I had the opportunity to get together with members of the American Marketing Association in Austin. The casual ‘happy hour’ […]

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What’s your story? And why you should use video to tell it!

By Lee Rothenflue.  Every one loves a great story. In the business world, it’s the difference between a lead and a completed sale, between a bid and a contract, between the kind of advertisement that works and the kind that people immediately ignore. When we talk about STORYTELLING , we often confine it to the realm […]

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How Marketing Can be the Value Engine of an Organization

By Gerardo A. Dada.  Peter Drucker, the father of modern business thinking, said that only marketing and innovation create value – everything else is basically overhead. He also said that marketing is the distinguishing function of an organization. Quite an endorsement about the Marketing function – but also a great responsibility. In contrast, many people […]

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Get Noticed in an Interview—What this Non-Profit HR Director Wants to Hear

This month, Austin AMA hosted a professional development SIG “Secrets from the HR Department”, where three Austin-area HR experts participated in a one-hour panel discussion including tips on how to make your resume stand out, give a great interview, ensure your next promotion, and get the most from your HR department. The following is a […]

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AMA Austin: Mobilizing the Future

Great News for the Austin AMA and Josh Meler of AVAI Mobile Solutions! The Global AMA wrote an article featuring the Austin AMA Mobile App! Download the Full Article (.pdf) “Twitter, Facebook, Vine, Instagram, Pinterest – social media channels change more rapidly than the weather nowadays. It is important that marketers keep up with this ever […]

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Laura

“Smart habits” for more creative work

By Laura Hale Brockway, I recently attended a presentation called “Maximizing Mental Agility” by Dr. Art Markman, UT professor, cognitive scientist, and author of the book “Smart Thinking.” Markman describes “smart thinking” as the content of what you know and how you use it. This differs from intelligence, which is typically measured by testing abstract reasoning […]

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Why I joined AMA….again

By Jaynie Degnan. Early in my career I relocated to Seattle, Washington. I joined the AMA but quickly found myself missing most of the events because they were across town from where I worked. If you have ever visited or lived in Seattle, you know that the East/West commute across the floating bridges on Lake […]

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There’s never been a better time to join AustinAMA!

By Jennifer Alonso. We invite you to join the fast growing group of talented Austin Marketers who are already leveraging the AustinAMA network to connect with other local marketing professionals, executives, decision makers and business owners. From CEO panels, to luncheons, to happy hours, to special interest groups, there are is always something new and exciting […]

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