In this series of blog posts titled “Ask Me Anything”, Brave, who has previously volunteered as vice president of special interest groups and vice president of communications for AMA, discusses community outreach, Austin AMA membership benefits and her “day job” as regional events manager for Gerson Lehrman Group. Q: Why did you begin volunteering for [...]
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Ask Me Anything: Austin AMA President Michelle Vrudhula Knows How to Rock
Interview by Melanie Brenneman You may have noticed a couple more guitars on our website and emails lately. This is just one of many proof points of President Michelle Vrudhula’s vision for the organization this year – Austin AMA Rocks. As she explains: The backbone of Austin AMA links to two thoughts. We are all [...]
Why Every CEO, Business Owner & Founder Should Be A Spokesperson
By Ellie Scarborough I don’t believe that anyone is inherently bad on camera. In fact, I believe that we each have something incredibly valuable to share with the world, we just need the right tools to feel confident and poised while sharing and to know how to speak with purpose and passion. If you’re [...]
American Marketing Association Recognizes Austin Chapter
By Angela Brutsché Every summer across North America, local and regional chapters of the American Marketing Association (AMA) submit award entries to be considered for a coveted Chapter Excellence Award (CEA). The process for assembling statistics, samples and surveys can be long and arduous as chapter leaders recount the goals established for the year and [...]
How These Brews Grew: Tips from Austin Brew Masters
By Melanie Brenneman Sometimes you just have to suck it up in the name of professional development and on Tuesday, Sept. 18, I did – with beer. Austin AMA hosted a panel of local craft brewers to discuss how to survive (and thrive) as an Austin entrepreneur. The panel included: Amy Cartwright, Co-Founder and President [...]
Luncheon Recap: Fantasyland and Left Brain Analytics
The June luncheon played host to two guest speakers, Mike Guillory who manages Worldwide Brand and Communications for DLP® Products at Texas Instruments, and Jerry Thomas who is President/CEO of Decision Analyst, one of the top 20 research companies in North America. The event was held at our favorite hangout, Cool River Café, and there [...]
Sharing the Livestrong Message: Integrated Marketing at Lance Armstrong Foundation
The April AMA PowerLunch featured Jennifer Long, Senior Integrated Marketing Manager for the Lance Armstrong Foundation. The Livestrong message permeates through all marketing channels to support the vision that unity is strength, knowledge is power and attitude is everything. As the driving force behind LIVESTRONG, such vision is integrated into the stories LAF shares. See video Tweet
Travelocity Jams with Austin AMA
On May 17, Travelocity CMO Brad Wilson will join Austin AMA for Marketing Jam 2012. A pioneer in the online travel reservation market, Travelocity was the first company to allow customers the opportunity to book flights via the world wide web. Today, the company continues to be a top destination for online travel reservations, [...]
Exclusive Interview with Leo Olebe – Director of Marketing for Bioware
Leo Olebe, Director of Marketing for BioWare, and our featured speaker for the November AMA Power Luncheon, shares his thoughts on marketing the Star Wars game “Star Wars: The Old Republic,” loving his job, his marketing philosophy, and career advice for aspiring marketers.
How Dell Uses Social Media: Authentic Communications And The Bottom Line
Check out this exclusive video interview with Allison Deew, Dell’s Executive Director for Social Media, Community and Insights, granted to the Austin AMA. Thanks to Nelson Frlores at ProductionFor for making this video possible.
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