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What CEOs and Clients Want from Marketing

What CEOs and Clients Want from Marketing

By on August 18, 2011 in Brand, Events, Marketing

There only two things our clients want: to keep their bosses and clients happy. As marketers, everything we do should illustrate our company’s ability to do these two things.

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Up Close and Personal: MP Mueller, our February 1:1 Facilitator

Up Close and Personal: MP Mueller, our February 1:1 Facilitator

By on February 3, 2011 in Brand, Events

What has cattle ranching and advertising got in common? Nothing. It’s not what they have in common, it’s WHO they have in common. Read about MP Mueller, President of Door Number 3 and facilitator of the upcoming Austin AMA 1:1 session.

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How to avoid these 8 business headshot disasters

How to avoid these 8 business headshot disasters

By on January 25, 2011 in Advice, Brand, Marketing, Photography

Here are 8 photography mistakes you can make when trying to brand yourself. Number one mistake? Making a blues guitarist look like a banker (not a good idea in Austin!).

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Are Geolocation Apps a Fad or Are They Here to Stay?

Are Geolocation Apps a Fad or Are They Here to Stay?

By on September 12, 2010 in Brand, Events, Marketing, Social Media, Uncategorized

Please welcome Will Franklin, guest blogger for Austin AMA and Director of New Media & Research for Texans for Rick Perry. Want to join in the debate? Join us on Thursday, Sept. 16 where he’ll be presenting “The Impact of New Media and Research in Political Marketing.” Marketers, especially in politics, are always looking to [...]

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Keeping Customers Happy – Schlitterbahn’s Take on Customer Loyalty

Keeping Customers Happy – Schlitterbahn’s Take on Customer Loyalty

By on July 20, 2010 in Advice, Brand, Events, Marketing

Jeffrey Siebert, Schlitterbahn’s Corporate Director of Communications & Sales, started off his presentation with the hope that “everyone would enjoy the show.”  After comparing his speaking engagement to the likes of performing in a dinner theatre, his sentiment seemed to capture the theme of his entire approach to guest loyalty—keeping the customers happy while adding [...]

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Kleenex Uses Getmommed.com and Mobile Marketing to Establish Brand Loyalty

By on December 3, 2009 in Advice, Brand, Consumer Electronics, Marketing, Social Media

With the growing popularity of smartphones, mobile marketing has transformed into a billion dollar industry. Smartphones allow companies to target consumers through websites, texts, applications, and direct voicemail messages. Mobile marketing is an effective way to reach a target audience, but must be done properly. Many times companies are too aggressive and their messages are [...]

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What Are You Buying For?

By on October 30, 2009 in Brand, Budgets, Marketing

With the economy in a state of recession, many consumers are paying close attention to product pricing and contemplating the switch from brand name to generic. Marie Callender’s and Campbell’s Soup are two notable brands using emotional marketing tactics to target consumers. Attempting to maintain brand loyalty, advertisers create meaning for their products by marketing [...]

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September Power Lunch Recap: Wars for Attention and the Rise of the Trust Agent

By on September 28, 2009 in Advice, Brand, Lead Generation, Social Media

[podcast]http://austinama.org/Podcasts/CD_JS.mp3[/podcast] In the war to win your customers’ attention, you are not competing against other marketers; you are competing with your customers’ friends’ Facebook walls. On September 17, 2009, Chris Brogan and Julien Smith, co-authors of Trust Agents, talked to us about how to win attention in a world of information overload. It’s all about [...]

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August Power Lunch Recap: Building Real Relationships in Social Media

By on August 31, 2009 in Brand, Marketing, Social Media

On August 27, 2009, Hilton Graham, Director of Digital Strategy with Hanes Brands, Inc, and Adam Keats, Senior Vice President at Weber Shandwick, discussed how Hanes is using social media to build better relationships with its customers. What Is Social Media? Social media is an umbrella term for the tools and technology people use to [...]

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Billy Mays: The Passing of a Talented Pitchman

By on August 4, 2009 in Brand, Marketing

As seen on TV, well-known pitchman Billy Mays, the “yell-and-sell OxiClean guy,” recently passed away. At this point, we’d already been mourning Farrah Fawcett and Michael Jackson, who had both passed away just two days before. Mays, like Jackson, was only fifty when he died—becoming the third celebrity to die within two days. Many in [...]

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