American Marketing Association - Austin Chapter: Connect. Share. Lead.
Sometimes there’s no substitute for a room full of peers and an instructor who’s ready to answer your questions. Set some time aside this summer and attend Branding Boot Camp in Austin, TX on June 12-13. Or, attend Marketing Boot Camp in San Antonio on June 7-8. Our AMA Marketing Boot Camps are one-and-a-half day [...]
On May 17, Travelocity CMO Brad Wilson will join Austin AMA for Marketing Jam 2012. A pioneer in the online travel reservation market, Travelocity was the first company to allow customers the opportunity to book flights via the world wide web. Today, the company continues to be a top destination for online travel reservations, [...]
By Rene Falcon, Student Member, Austin AMA The February luncheon, hosted by the Austin AMA Power Luncheon Series, was a great and informative success. Our guest speaker, Gerardo A. Dada, who is head of product marketing at Rackspace Hosting spoke about the importance of striving for the “premium position” in you market. Mr. Dada discussed [...]
There only two things our clients want: to keep their bosses and clients happy. As marketers, everything we do should illustrate our company’s ability to do these two things.
What has cattle ranching and advertising got in common? Nothing. It’s not what they have in common, it’s WHO they have in common. Read about MP Mueller, President of Door Number 3 and facilitator of the upcoming Austin AMA 1:1 session.
Here are 8 photography mistakes you can make when trying to brand yourself. Number one mistake? Making a blues guitarist look like a banker (not a good idea in Austin!).
Please welcome Will Franklin, guest blogger for Austin AMA and Director of New Media & Research for Texans for Rick Perry. Want to join in the debate? Join us on Thursday, Sept. 16 where he’ll be presenting “The Impact of New Media and Research in Political Marketing.” Marketers, especially in politics, are always looking to [...]
With the growing popularity of smartphones, mobile marketing has transformed into a billion dollar industry. Smartphones allow companies to target consumers through websites, texts, applications, and direct voicemail messages. Mobile marketing is an effective way to reach a target audience, but must be done properly. Many times companies are too aggressive and their messages are [...]
With the economy in a state of recession, many consumers are paying close attention to product pricing and contemplating the switch from brand name to generic. Marie Callender’s and Campbell’s Soup are two notable brands using emotional marketing tactics to target consumers. Attempting to maintain brand loyalty, advertisers create meaning for their products by marketing [...]
[podcast]http://austinama.org/Podcasts/CD_JS.mp3[/podcast] In the war to win your customers’ attention, you are not competing against other marketers; you are competing with your customers’ friends’ Facebook walls. On September 17, 2009, Chris Brogan and Julien Smith, co-authors of Trust Agents, talked to us about how to win attention in a world of information overload. It’s all about [...]
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