American Marketing Association - Austin Chapter: Connect. Share. Lead.
On August 27, 2009, Hilton Graham, Director of Digital Strategy with Hanes Brands, Inc, and Adam Keats, Senior Vice President at Weber Shandwick, discussed how Hanes is using social media to build better relationships with its customers. What Is Social Media? Social media is an umbrella term for the tools and technology people use to [...]
As seen on TV, well-known pitchman Billy Mays, the “yell-and-sell OxiClean guy,” recently passed away. At this point, we’d already been mourning Farrah Fawcett and Michael Jackson, who had both passed away just two days before. Mays, like Jackson, was only fifty when he died—becoming the third celebrity to die within two days. Many in [...]
On June 18th, 2009, the AMA hosted speaker Jill Griffin, author of Taming The Search-And-Switch Customer, at the Cool River Cafe in Austin. With her North Carolina accent in full effect, Jill shared “oodles” of knowledge and research aimed at helping companies with customer retention. Jill Griffin is known all over the world as an [...]
Creating a new brand name isn’t easy but here are a few tips to facilitate anyone’s name development session.
On May 21, 2009, marketers from all over Austin converged on the Hilton for the Online Marketing Summit (OMS) where the Austin AMA and the OMS jointly hosted the luncheon as a part of the Power Lunch Series. The speaker was Paula Berg, who shared her successes and failures in Social Media for Southwest Airlines. [...]
From Paula Berg, Manager of Emerging Media for Southwest Airlines. Paula will speak at the Austin AMA’s Keynote Luncheon, part of the Power Lunch Series, on Thursday, May 21. This month’s luncheon will be held in association with the Online Marketing Summit, a national educational event for marketing professionals. April marked our third full year [...]
When John Ellett, owner of local advertising agency nFusion, speaks in front of college groups, it’s an Anheuser-Busch account that gets the most attention. Using interactive marketing, nFusion created a Bacardi Silver brand campaign, The Pick-Up Hall of Shame. The interactive campaign launched in January 2007 and is still running and pulling in viewers. Yes, [...]
From Tweeting to Facebook – enough hype! Rohit Bhargava, SVP Digital Strategy and Marketing for Ogilvy PR Worldwide and author of Personality not included, presents on how to USE personality to power up your brand. Despite what you may have heard, blogs won’t save your business, people don’t ignore marketing, and the answer isn’t to give up control. There is a lot of marketing advice out there today, but not all of it is wise. Rohit shares some unexpected lessons on building a successful brand in the social media era based on his career helping over 100 organizations, large and small, to do exactly that.
Compass Learning needed to re-brand, re-price, plus re-launch. Three years ago, as the new vice president for marketing, Mark Hammer moved quickly to change Compass Learning’s presence. In this post Brenda Hessney recaps Mark Hammer’s presentation at the February 19th Austin AMA Power Lunch Series.
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