Archive | Budgets RSS feed for this section
Targeted, Tailored and Timely Innovations in Direct Mail

Targeted, Tailored and Timely Innovations in Direct Mail

By on November 20, 2009 in Advice, Budgets, Events, Marketing, Uncategorized

On November 19, USPS Business Alliance Manager Mike Naples broached a subject many of us new-media-obsessed marketers don’t think about very much: direct mail. Direct mail, Naples asserted, is the work horse of direct marketing. It has measurable results, it’s affordable, and it’s easy to target your best customers. Lest you think that snail mail [...]

Read full story • Comments { 0 }

What Are You Buying For?

By on October 30, 2009 in Brand, Budgets, Marketing

With the economy in a state of recession, many consumers are paying close attention to product pricing and contemplating the switch from brand name to generic. Marie Callender’s and Campbell’s Soup are two notable brands using emotional marketing tactics to target consumers. Attempting to maintain brand loyalty, advertisers create meaning for their products by marketing [...]

Read full story • Comments { 0 }

Recycling: Marketing’s Way to Help the Company Conserve and Grow.

By on August 13, 2009 in Budgets, Marketing, PR, Public Relations, Social Media

The economy has slowed and for many companies shrinking revenue means much smaller marketing budgets.  Shrinking marketing budgets can shrink results as well so what is the savvy marketer to do when looking for more results with drastically smaller budgets?  They recycle. Five ways to reduce, reuse, and recycle: Don’t throw out advertising too early [...]

Read full story • Comments { 0 }

Pick-Up Lines and Pick Up Bacardi Silver

By on May 4, 2009 in Brand, Budgets, Consumer Electronics, Events, Marketing, MPlanet 2009, PR

When John Ellett, owner of local advertising agency nFusion, speaks in front of college groups, it’s an Anheuser-Busch account that gets the most attention. Using interactive marketing, nFusion created a Bacardi Silver brand campaign, The Pick-Up Hall of Shame. The interactive campaign launched in January 2007 and is still running and pulling in viewers. Yes, [...]

Read full story • Comments { 0 }

Getting your marketing budget approved…And how to talk to a CFO, if you really have to.

By on January 15, 2009 in Advice, Budgets, Marketing

Early 2009 and you’re into managing your marketing budget for the year. The annual tug-of-war over a company’s marketing budget between the directors of the marketing department and the company’s Chief Financial Officer (CFO) was just a few months ago. Believe it or not, it’s time to start thinking about 2010. With the downturn of [...]

Read full story • Comments { 1 }