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Kleenex Uses Getmommed.com and Mobile Marketing to Establish Brand Loyalty

By on December 3, 2009 in Advice, Brand, Consumer Electronics, Marketing, Social Media

With the growing popularity of smartphones, mobile marketing has transformed into a billion dollar industry. Smartphones allow companies to target consumers through websites, texts, applications, and direct voicemail messages. Mobile marketing is an effective way to reach a target audience, but must be done properly. Many times companies are too aggressive and their messages are [...]

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Southwest Airlines: Coming of Age in the Blogosphere

By on May 14, 2009 in Brand, Consumer Electronics, PR, Public Relations, Social Media

From Paula Berg, Manager of Emerging Media for Southwest Airlines.  Paula will speak at the Austin AMA’s Keynote Luncheon, part of the Power Lunch Series, on Thursday, May 21.  This month’s luncheon will be held in association with the Online Marketing Summit, a national educational event for marketing professionals. April marked our third full year [...]

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Pick-Up Lines and Pick Up Bacardi Silver

By on May 4, 2009 in Brand, Budgets, Consumer Electronics, Events, Marketing, MPlanet 2009, PR

When John Ellett, owner of local advertising agency nFusion, speaks in front of college groups, it’s an Anheuser-Busch account that gets the most attention. Using interactive marketing, nFusion created a Bacardi Silver brand campaign, The Pick-Up Hall of Shame. The interactive campaign launched in January 2007 and is still running and pulling in viewers. Yes, [...]

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Eyes of Texas

By on February 9, 2009 in Advice, Consumer Electronics, Marketing

Now that you’re working on your Big, Hairy Audacious Goal, known as your BHAG (bee-hag), let’s take a breather from your 2009 marketing plan. Skip this if you’re not in the wireless industry, use wireless (who doesn’t), or care about wireless access (show of hands). Okay. You’re all reading. Or as we like to say [...]

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