“My clients sell things like two-sided polypropylene film, stainless steel coils and ridge ventilation solutions. Know anyone on Facebook looking for this stuff? Probably not.”
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How To Improve Your Conversion Rates: Get Granular with WIIFM
If you are in marketing, you’ve probably been preached the mantra of WIIFM – ‘what’s in it for me?’ (‘me’ referring to your customer/sales prospect). Most marketers get this. What then is missing or not working? The answer lies in how granular you get in finding the WIIFM.
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