Leo Olebe, Director of Marketing for BioWare, and our featured speaker for the November AMA Power Luncheon, shares his thoughts on marketing the Star Wars game “Star Wars: The Old Republic,” loving his job, his marketing philosophy, and career advice for aspiring marketers.
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AWC Austin invites AMA members for a morning of creative solutions at this year’s Get Smart conference!
“…Great solutions make a wonderful breakfast.”
— Bobby Brooks
How Dell Uses Social Media: Authentic Communications And The Bottom Line
Check out this exclusive video interview with Allison Deew, Dell’s Executive Director for Social Media, Community and Insights, granted to the Austin AMA. Thanks to Nelson Frlores at ProductionFor for making this video possible.
What CEOs and Clients Want from Marketing
There only two things our clients want: to keep their bosses and clients happy. As marketers, everything we do should illustrate our company’s ability to do these two things.
SXSW Interactive and the Austin AMA
SXSW Interactive happens every year here in Austin, but what how does this impact marketers and AMA members? Read further to find what past and future AMA members are doing at SXSW, and what benefits it holds for our members.
Learn about Media Attribution and Measurement at the next Interactive SIG Meeting
In 2011, Attribution will become a must-have. As an industry, we can no longer rely on antiquated methods for measuring and optimizing online campaigns.
The Revolution Starts Now — Get a Jump Start on Building a Smarter, Faster Business
While Austin did not provide it’s legendary Texas heat, visiting marketing superstars at the Digital MarketingProfs Forum held in Austin kept the room warm with great marketing advice.
Up Close and Personal: MP Mueller, our February 1:1 Facilitator
What has cattle ranching and advertising got in common? Nothing. It’s not what they have in common, it’s WHO they have in common. Read about MP Mueller, President of Door Number 3 and facilitator of the upcoming Austin AMA 1:1 session.
Critic’s Choice – The “Best” and “Worst” of Event Marketing
Just like the “Best” and “Worst” dressed at the Oscars, there are best and worst practices for event marketing. Learn how to hit one out of the park for your next event.
Luncheon Recap: If You’re in Business, You’re in Sales (& Similarities to Social Media)
Brad Massey reviewed the typical “Buyer-Seller Dance” and why cold calls don’t work very well before proposing that being more human and authentic can work better (just as it does in social media).
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