Sometimes there’s no substitute for a room full of peers and an instructor who’s ready to answer your questions. Set some time aside this summer and attend Branding Boot Camp in Austin, TX on June 12-13. Or, attend Marketing Boot Camp in San Antonio on June 7-8. Our AMA Marketing Boot Camps are one-and-a-half day [...]
Accelerate Your Marketing Mojo – Join AMA
Austin AMA brings local marketers great networking, programming and opportunities to hone your craft. Did you know that your national-level benefits make membership even more tantalizing? Webinars, case studies and templates are only a few of the many resources you’ll find on MarketingPower.com. In addition, you’ll find a network of 20,000+ marketing professionals to connect [...]
Travelocity Jams with Austin AMA
On May 17, Travelocity CMO Brad Wilson will join Austin AMA for Marketing Jam 2012. A pioneer in the online travel reservation market, Travelocity was the first company to allow customers the opportunity to book flights via the world wide web. Today, the company continues to be a top destination for online travel reservations, [...]
Rackspace’s Gerardo A. Dada Discusses Premium Positioning
By Rene Falcon, Student Member, Austin AMA The February luncheon, hosted by the Austin AMA Power Luncheon Series, was a great and informative success. Our guest speaker, Gerardo A. Dada, who is head of product marketing at Rackspace Hosting spoke about the importance of striving for the “premium position” in you market. Mr. Dada discussed [...]
AMA Volunteers Gather at Mid-Year Retreat
In January, Austin AMA joined marketing association chapters from across the state (and even few beyond Texas) at a mid-year retreat in Dallas.
Exclusive Interview with Leo Olebe – Director of Marketing for Bioware
Leo Olebe, Director of Marketing for BioWare, and our featured speaker for the November AMA Power Luncheon, shares his thoughts on marketing the Star Wars game “Star Wars: The Old Republic,” loving his job, his marketing philosophy, and career advice for aspiring marketers.
My Marketing Automation Love Story
The tangible difference that marketing automation software made in my marketing theory, practices and ultimately career, left me with a desire to tell others about the impact it makes on sales, marketing and the bottom line.
Testimonial Sluts and the Erosion of Trust
By Dr. Liz Alexander
What do you make of this? A LinkedIn group member recently posted a comment saying that she’d been severely reprimanded by a friend for writing a three-star Amazon book review.
How Dell Uses Social Media: Authentic Communications And The Bottom Line
Check out this exclusive video interview with Allison Deew, Dell’s Executive Director for Social Media, Community and Insights, granted to the Austin AMA. Thanks to Nelson Frlores at ProductionFor for making this video possible.
What CEOs and Clients Want from Marketing
There only two things our clients want: to keep their bosses and clients happy. As marketers, everything we do should illustrate our company’s ability to do these two things.














