By Dan Naden I recently attended a conference and noticed a few behaviors that I don’t think are conducive to maximizing one’s investment in an event. Unfortunately, I found myself falling into these traps on occasion. Acknowledging that these activities creep into your life is the first step towards changing behavior for the better. [...]
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Ask Me Anything: Austin AMA Vice President of Events Lauren Evans
In this series of blog posts titled “Ask Me Anything”, Evans, who has previously volunteered as part of the AMA Events team as Luncheon Logistics Coordinator and works as as marketing and outreach specialist for Whole Foods’ Whole Planet Foundation, talks Austin AMA network building and trends in non-profit marketing. Q: What prompted you to first [...]
Ask Me Anything: Austin AMA President Michelle Vrudhula Knows How to Rock
Interview by Melanie Brenneman You may have noticed a couple more guitars on our website and emails lately. This is just one of many proof points of President Michelle Vrudhula’s vision for the organization this year – Austin AMA Rocks. As she explains: The backbone of Austin AMA links to two thoughts. We are all [...]
American Marketing Association Celebrates its 75th Anniversary
By Priscilla Brave The American Marketing Association’s progression as a nonprofit organization has been remarkable since it was founded in 1937. Marketing News recently published an article that highlights over 75 years of marketing history with key milestones for The American Marketing Association (AMA). This article illustrates the progression of marketing from the birth of [...]
Why Every CEO, Business Owner & Founder Should Be A Spokesperson
By Ellie Scarborough I don’t believe that anyone is inherently bad on camera. In fact, I believe that we each have something incredibly valuable to share with the world, we just need the right tools to feel confident and poised while sharing and to know how to speak with purpose and passion. If you’re [...]
How These Brews Grew: Tips from Austin Brew Masters
By Melanie Brenneman Sometimes you just have to suck it up in the name of professional development and on Tuesday, Sept. 18, I did – with beer. Austin AMA hosted a panel of local craft brewers to discuss how to survive (and thrive) as an Austin entrepreneur. The panel included: Amy Cartwright, Co-Founder and President [...]
Luncheon Recap: Effective Utilization of Mobile Marketing
The topic of our July Power Luncheon posed the question, “Why mobile?” And luckily for those who attended the event, Marcus Turner, Chief Technology Officer at Atomic Axis, and his guest Lauren Davis, founder and Principal at Alkali Marketing, were both ready and capable to inform the masses. Equipped with hard facts, knowledge of current [...]
Luncheon Recap: Fantasyland and Left Brain Analytics
The June luncheon played host to two guest speakers, Mike Guillory who manages Worldwide Brand and Communications for DLP® Products at Texas Instruments, and Jerry Thomas who is President/CEO of Decision Analyst, one of the top 20 research companies in North America. The event was held at our favorite hangout, Cool River Café, and there [...]
Sharing the Livestrong Message: Integrated Marketing at Lance Armstrong Foundation
The April AMA PowerLunch featured Jennifer Long, Senior Integrated Marketing Manager for the Lance Armstrong Foundation. The Livestrong message permeates through all marketing channels to support the vision that unity is strength, knowledge is power and attitude is everything. As the driving force behind LIVESTRONG, such vision is integrated into the stories LAF shares. See video Tweet
Accelerate Your Marketing Mojo – Join AMA
Austin AMA brings local marketers great networking, programming and opportunities to hone your craft. Did you know that your national-level benefits make membership even more tantalizing? Webinars, case studies and templates are only a few of the many resources you’ll find on MarketingPower.com. In addition, you’ll find a network of 20,000+ marketing professionals to connect [...]
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