By Scott Allen.
That’s right. Your website has never generated one single lead, and it never will. It may capture leads, qualify leads and convert leads, but it will never, ever, generate leads. Think about it. How does someone end up at your website?
[podcast]http://austinama.org/Podcasts/CD_JS.mp3[/podcast] In the war to win your customers’ attention, you are not competing against other marketers; you are competing with your customers’ friends’ Facebook walls….
With these newsletters and other publications, companies today have a tremendous opportunity to position themselves for long-term growth by building a community of prospects, customers…