American Marketing Association - Austin Chapter: Connect. Share. Lead.
By Scott Allen.
That’s right. Your website has never generated one single lead, and it never will. It may capture leads, qualify leads and convert leads, but it will never, ever, generate leads. Think about it. How does someone end up at your website?
[podcast]http://austinama.org/Podcasts/CD_JS.mp3[/podcast] In the war to win your customers’ attention, you are not competing against other marketers; you are competing with your customers’ friends’ Facebook walls. On September 17, 2009, Chris Brogan and Julien Smith, co-authors of Trust Agents, talked to us about how to win attention in a world of information overload. It’s all about [...]
With these newsletters and other publications, companies today have a tremendous opportunity to position themselves for long-term growth by building a community of prospects, customers and business partners at a modest cost. But it isn’t easy. The Internet has been flooded with information, much of it useless sales speak. Prospects and customers receive hundreds, if [...]
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