Interview by Angela Brutsche. If there’s one thing you learn after speaking with Michelle Taylor, Founder & CEO of The Zella Company, it’s that any successful marketing strategy is built on a true understanding of the business challenges at play. In leading a marketing agency that puts clients’ business objectives first, Michelle uses her experience [...]
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Marketer Spotlight: Scott Creamer, Founder Screamer Co.
Interview by Angela Brutsche. Screamer Co. founder Scott Creamer made a name for himself as a creative director in Chicago, but the talent didn’t stop there. He founded Screamer Co. in Austin, TX in 2006, and has continued to grow his company’s in-house talent and services to accommodate client needs. An award-winning, full service advertising [...]
Ask Me Anything: Austin AMA Vice President of Community Outreach Priscilla Brave
In this series of blog posts titled “Ask Me Anything”, Brave, who has previously volunteered as vice president of special interest groups and vice president of communications for AMA, discusses community outreach, Austin AMA membership benefits and her “day job” as regional events manager for Gerson Lehrman Group. Q: Why did you begin volunteering for [...]
American Marketing Association Celebrates its 75th Anniversary
By Priscilla Brave The American Marketing Association’s progression as a nonprofit organization has been remarkable since it was founded in 1937. Marketing News recently published an article that highlights over 75 years of marketing history with key milestones for The American Marketing Association (AMA). This article illustrates the progression of marketing from the birth of [...]
Why Every CEO, Business Owner & Founder Should Be A Spokesperson
By Ellie Scarborough I don’t believe that anyone is inherently bad on camera. In fact, I believe that we each have something incredibly valuable to share with the world, we just need the right tools to feel confident and poised while sharing and to know how to speak with purpose and passion. If you’re [...]
American Marketing Association Recognizes Austin Chapter
By Angela Brutsché Every summer across North America, local and regional chapters of the American Marketing Association (AMA) submit award entries to be considered for a coveted Chapter Excellence Award (CEA). The process for assembling statistics, samples and surveys can be long and arduous as chapter leaders recount the goals established for the year and [...]
Luncheon Recap: Effective Utilization of Mobile Marketing
The topic of our July Power Luncheon posed the question, “Why mobile?” And luckily for those who attended the event, Marcus Turner, Chief Technology Officer at Atomic Axis, and his guest Lauren Davis, founder and Principal at Alkali Marketing, were both ready and capable to inform the masses. Equipped with hard facts, knowledge of current [...]
Luncheon Recap: Fantasyland and Left Brain Analytics
The June luncheon played host to two guest speakers, Mike Guillory who manages Worldwide Brand and Communications for DLP® Products at Texas Instruments, and Jerry Thomas who is President/CEO of Decision Analyst, one of the top 20 research companies in North America. The event was held at our favorite hangout, Cool River Café, and there [...]
Work out Your Mental Muscle at Branding Boot Camp
Sometimes there’s no substitute for a room full of peers and an instructor who’s ready to answer your questions. Set some time aside this summer and attend Branding Boot Camp in Austin, TX on June 12-13. Or, attend Marketing Boot Camp in San Antonio on June 7-8. Our AMA Marketing Boot Camps are one-and-a-half day marketing [...]
Rackspace’s Gerardo A. Dada Discusses Premium Positioning
By Rene Falcon, Student Member, Austin AMA The February luncheon, hosted by the Austin AMA Power Luncheon Series, was a great and informative success. Our guest speaker, Gerardo A. Dada, who is head of product marketing at Rackspace Hosting spoke about the importance of striving for the “premium position” in you market. Mr. Dada discussed [...]
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