The tangible difference that marketing automation software made in my marketing theory, practices and ultimately career, left me with a desire to tell others about the impact it makes on sales, marketing and the bottom line.
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Testimonial Sluts and the Erosion of Trust
By Dr. Liz Alexander
What do you make of this? A LinkedIn group member recently posted a comment saying that she’d been severely reprimanded by a friend for writing a three-star Amazon book review.
3 Steps To Create Your Killer Social Media Marketing Strategy
One thing that super-smart social media guru who sold you the expensive course neglected to mention to you is the need for a strategy. Well you’re in luck, because I’m here to tell you what that strategy is.
What CEOs and Clients Want from Marketing
There only two things our clients want: to keep their bosses and clients happy. As marketers, everything we do should illustrate our company’s ability to do these two things.
How Not to be a Sales Pest
A friend of mine who works at an enterprise software company told me he doesn’t have to make a single cold-call or spend time following-up on stagnant deals. His marketing department sends nurturing emails in his name. The customer receives a value-packed email from their sales rep every week.
Why Social Media is NOT for all Businesses
“My clients sell things like two-sided polypropylene film, stainless steel coils and ridge ventilation solutions. Know anyone on Facebook looking for this stuff? Probably not.”
Memo to the CMO: Airport Ads: What’s your marketing ROI?
High tech companies spend millions of dollars on Airport Ads – but do CMOs really know what the marketing ROI is? Read on to find out.
How To Improve Your Conversion Rates: Get Granular with WIIFM
If you are in marketing, you’ve probably been preached the mantra of WIIFM – ‘what’s in it for me?’ (‘me’ referring to your customer/sales prospect). Most marketers get this. What then is missing or not working? The answer lies in how granular you get in finding the WIIFM.
From Aquaman to X-Men: What Sort of Marketer are You?
You can’t turn on the TV, enter a store or buy a theater ticket without bumping into the super hero de jour. Thor, Green Lantern, Captain America – all are swooping into theaters following an expansive trail of movie marketing.
The Best Way To Learn About Marketing
I think there is an industry that is just a little less bad than the porn industry, and that’s the “online marketing information” industry.
I should know. I was addicted to it. And I still fall off the wagon every now and then.
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