On July 16, 2009, the AMA hosted speaker Shawna Coronado, who shared the story of her dramatic recovery from chronic illness and discussed the value of promoting health, green living, and community through our business practices and marketing. As the author of Gardening Nude, Shawna Coronado’s approach to marketing is, as you might expect, down [...]
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Pick-Up Lines and Pick Up Bacardi Silver
When John Ellett, owner of local advertising agency nFusion, speaks in front of college groups, it’s an Anheuser-Busch account that gets the most attention. Using interactive marketing, nFusion created a Bacardi Silver brand campaign, The Pick-Up Hall of Shame. The interactive campaign launched in January 2007 and is still running and pulling in viewers. Yes, [...]
Looking Into the MPlanet Crystal Ball
Recently I attended MPlanetTM, the American Marketing Association’s full-scale marketing conference. With sessions hosted by some of the top minds in the industry, “Navigating the New Marketsphere” was a stellar event. Speakers represented a global who’s-who of CEOs and C-Level marketers, including those from companies such as Ford Motor Company, Cisco Systems, Google, Proctor & [...]
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