American Marketing Association - Austin Chapter: Connect. Share. Lead.
The economy has slowed and for many companies shrinking revenue means much smaller marketing budgets. Shrinking marketing budgets can shrink results as well so what is the savvy marketer to do when looking for more results with drastically smaller budgets? They recycle. Five ways to reduce, reuse, and recycle: Don’t throw out advertising too early [...]
From Paula Berg, Manager of Emerging Media for Southwest Airlines. Paula will speak at the Austin AMA’s Keynote Luncheon, part of the Power Lunch Series, on Thursday, May 21. This month’s luncheon will be held in association with the Online Marketing Summit, a national educational event for marketing professionals. April marked our third full year [...]
When John Ellett, owner of local advertising agency nFusion, speaks in front of college groups, it’s an Anheuser-Busch account that gets the most attention. Using interactive marketing, nFusion created a Bacardi Silver brand campaign, The Pick-Up Hall of Shame. The interactive campaign launched in January 2007 and is still running and pulling in viewers. Yes, [...]
The 1.01-minute clip swept through the media last week. As a Public Service Announcement, the anti-smoking message was effective in gaining attention and multiple views on multiple media platforms. But at what price? How far should you go to get across your message? There he is circling in distress, a 4-year-old boy, who loses sight [...]
Recent studies have again shown that inbound marketing is a cheaper lead generation tool than outbound marketing. While inbound marketing (which includes: blogging, social media, search engine optimization [SEO], and search engine pay-per-click advertising [SEM]), may reach smaller audiences than outbound marketing (direct mail, telemarketing, trade show, and trade and consumer advertising), the cost per [...]
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