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AWC Austin invites AMA members for a morning of creative solutions at this year’s Get Smart conference!

AWC Austin invites AMA members for a morning of creative solutions at this year’s Get Smart conference!

By on October 14, 2011 in AMA, austin ama, Event Marketing, Events, PR, Public Relations, Uncategorized

“…Great solutions make a wonderful breakfast.”
— Bobby Brooks

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Recycling: Marketing’s Way to Help the Company Conserve and Grow.

By on August 13, 2009 in Budgets, Marketing, PR, Public Relations, Social Media

The economy has slowed and for many companies shrinking revenue means much smaller marketing budgets.  Shrinking marketing budgets can shrink results as well so what is the savvy marketer to do when looking for more results with drastically smaller budgets?  They recycle. Five ways to reduce, reuse, and recycle: Don’t throw out advertising too early [...]

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July Power Lunch Recap: Promoting a Green Lifestyle and Changing the World with Shawna Coronado

July Power Lunch Recap: Promoting a Green Lifestyle and Changing the World with Shawna Coronado

By on July 30, 2009 in Events, Marketing, MPlanet 2009, PR, Public Relations, Social Media, Uncategorized

On July 16, 2009, the AMA hosted speaker Shawna Coronado, who shared the story of her dramatic recovery from chronic illness and discussed the value of promoting health, green living, and community through our business practices and marketing. As the author of Gardening Nude, Shawna Coronado’s approach to marketing is, as you might expect, down [...]

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Southwest Airlines: Coming of Age in the Blogosphere

By on May 14, 2009 in Brand, Consumer Electronics, PR, Public Relations, Social Media

From Paula Berg, Manager of Emerging Media for Southwest Airlines.  Paula will speak at the Austin AMA’s Keynote Luncheon, part of the Power Lunch Series, on Thursday, May 21.  This month’s luncheon will be held in association with the Online Marketing Summit, a national educational event for marketing professionals. April marked our third full year [...]

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Pick-Up Lines and Pick Up Bacardi Silver

By on May 4, 2009 in Brand, Budgets, Consumer Electronics, Events, Marketing, MPlanet 2009, PR

When John Ellett, owner of local advertising agency nFusion, speaks in front of college groups, it’s an Anheuser-Busch account that gets the most attention. Using interactive marketing, nFusion created a Bacardi Silver brand campaign, The Pick-Up Hall of Shame. The interactive campaign launched in January 2007 and is still running and pulling in viewers. Yes, [...]

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To Cry or Not to Cry?

By on April 9, 2009 in Marketing, PR

The 1.01-minute clip swept through the media last week. As a Public Service Announcement, the anti-smoking message was effective in gaining attention and multiple views on multiple media platforms. But at what price? How far should you go to get across your message? There he is circling in distress, a 4-year-old boy, who loses sight [...]

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Recessionary Marketing and Public Relations

By on February 26, 2009 in Marketing, PR, Public Relations

Recent studies have again shown that inbound marketing is a cheaper lead generation tool than outbound marketing. While inbound marketing (which includes: blogging, social media, search engine optimization [SEO], and search engine pay-per-click advertising [SEM]), may reach smaller audiences than outbound marketing (direct mail, telemarketing, trade show, and trade and consumer advertising), the cost per [...]

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