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AWC Austin invites AMA members for a morning of creative solutions at this year’s Get Smart conference!

AWC Austin invites AMA members for a morning of creative solutions at this year’s Get Smart conference!

By on October 14, 2011 in AMA, austin ama, Event Marketing, Events, PR, Public Relations, Uncategorized

“…Great solutions make a wonderful breakfast.”
— Bobby Brooks

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Starbucks and Pizza Hut Take the Lead in the Social Media Industry

By on October 16, 2009 in Marketing, Public Relations, Social Media

Established companies are turning to online social sites to build brand communities and boost sales. This past year, companies have transformed these networking sites into a means for marketing and advertising to potential consumers. Recently Starbucks and Pizza Hut have proven to be top competitors in the social media marketing world. Starbucks is now the [...]

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Recycling: Marketing’s Way to Help the Company Conserve and Grow.

By on August 13, 2009 in Budgets, Marketing, PR, Public Relations, Social Media

The economy has slowed and for many companies shrinking revenue means much smaller marketing budgets.  Shrinking marketing budgets can shrink results as well so what is the savvy marketer to do when looking for more results with drastically smaller budgets?  They recycle. Five ways to reduce, reuse, and recycle: Don’t throw out advertising too early [...]

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July Power Lunch Recap: Promoting a Green Lifestyle and Changing the World with Shawna Coronado

July Power Lunch Recap: Promoting a Green Lifestyle and Changing the World with Shawna Coronado

By on July 30, 2009 in Events, Marketing, MPlanet 2009, PR, Public Relations, Social Media, Uncategorized

On July 16, 2009, the AMA hosted speaker Shawna Coronado, who shared the story of her dramatic recovery from chronic illness and discussed the value of promoting health, green living, and community through our business practices and marketing. As the author of Gardening Nude, Shawna Coronado’s approach to marketing is, as you might expect, down [...]

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Southwest Airlines: Coming of Age in the Blogosphere

By on May 14, 2009 in Brand, Consumer Electronics, PR, Public Relations, Social Media

From Paula Berg, Manager of Emerging Media for Southwest Airlines.  Paula will speak at the Austin AMA’s Keynote Luncheon, part of the Power Lunch Series, on Thursday, May 21.  This month’s luncheon will be held in association with the Online Marketing Summit, a national educational event for marketing professionals. April marked our third full year [...]

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Recessionary Marketing and Public Relations

By on February 26, 2009 in Marketing, PR, Public Relations

Recent studies have again shown that inbound marketing is a cheaper lead generation tool than outbound marketing. While inbound marketing (which includes: blogging, social media, search engine optimization [SEO], and search engine pay-per-click advertising [SEM]), may reach smaller audiences than outbound marketing (direct mail, telemarketing, trade show, and trade and consumer advertising), the cost per [...]

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