American Marketing Association - Austin Chapter: Connect. Share. Lead.
On May 17, Travelocity CMO Brad Wilson will join Austin AMA for Marketing Jam 2012. A pioneer in the online travel reservation market, Travelocity was the first company to allow customers the opportunity to book flights via the world wide web. Today, the company continues to be a top destination for online travel reservations, [...]
One thing that super-smart social media guru who sold you the expensive course neglected to mention to you is the need for a strategy. Well you’re in luck, because I’m here to tell you what that strategy is.
Check out this exclusive video interview with Allison Deew, Dell’s Executive Director for Social Media, Community and Insights, granted to the Austin AMA. Thanks to Nelson Frlores at ProductionFor for making this video possible.
“My clients sell things like two-sided polypropylene film, stainless steel coils and ridge ventilation solutions. Know anyone on Facebook looking for this stuff? Probably not.”
Blogs, Facebook, Twitter, LinkedIn, YouTube, Yelp and then some have all been around the block for awhile, yet there are new people and industries joining the social media fold every day. Many of them don’t know what to do and, out of a newfound excitement for social media’s potential, they want to do it all.
CMOs recognize that social media is here to stay. But building engagement doesn’t necessarily mean you’re getting business results. Read to find out what the latest research shows.
While Austin did not provide it’s legendary Texas heat, visiting marketing superstars at the Digital MarketingProfs Forum held in Austin kept the room warm with great marketing advice.
Brad Massey reviewed the typical “Buyer-Seller Dance” and why cold calls don’t work very well before proposing that being more human and authentic can work better (just as it does in social media).
For most non-profits the holiday season is their biggest fund-raising time of the year. Facebook makes it much easier to reach their donors!
Movember has become one of the most successful non-profit fund-raising organizations due to it’s innovative marketing. Learn 4 marketing lessons learned.
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