One thing that super-smart social media guru who sold you the expensive course neglected to mention to you is the need for a strategy. Well you’re in luck, because I’m here to tell you what that strategy is.
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How Dell Uses Social Media: Authentic Communications And The Bottom Line
Check out this exclusive video interview with Allison Deew, Dell’s Executive Director for Social Media, Community and Insights, granted to the Austin AMA. Thanks to Nelson Frlores at ProductionFor for making this video possible.
Why Social Media is NOT for all Businesses
“My clients sell things like two-sided polypropylene film, stainless steel coils and ridge ventilation solutions. Know anyone on Facebook looking for this stuff? Probably not.”
Social Media: You don’t have to do it all – in fact, you probably shouldn’t
Blogs, Facebook, Twitter, LinkedIn, YouTube, Yelp and then some have all been around the block for awhile, yet there are new people and industries joining the social media fold every day. Many of them don’t know what to do and, out of a newfound excitement for social media’s potential, they want to do it all.
Is Social Media Driving Real Marketing Results?
CMOs recognize that social media is here to stay. But building engagement doesn’t necessarily mean you’re getting business results. Read to find out what the latest research shows.
The Revolution Starts Now — Get a Jump Start on Building a Smarter, Faster Business
While Austin did not provide it’s legendary Texas heat, visiting marketing superstars at the Digital MarketingProfs Forum held in Austin kept the room warm with great marketing advice.
Luncheon Recap: If You’re in Business, You’re in Sales (& Similarities to Social Media)
Brad Massey reviewed the typical “Buyer-Seller Dance” and why cold calls don’t work very well before proposing that being more human and authentic can work better (just as it does in social media).
Holiday Giving Meets Facebook
For most non-profits the holiday season is their biggest fund-raising time of the year. Facebook makes it much easier to reach their donors!
4 Marketing Lessons Learned from Movember 2010
Movember has become one of the most successful non-profit fund-raising organizations due to it’s innovative marketing. Learn 4 marketing lessons learned.
Are Geolocation Apps a Fad or Are They Here to Stay?
Please welcome Will Franklin, guest blogger for Austin AMA and Director of New Media & Research for Texans for Rick Perry. Want to join in the debate? Join us on Thursday, Sept. 16 where he’ll be presenting “The Impact of New Media and Research in Political Marketing.” Marketers, especially in politics, are always looking to [...]
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