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How Ebooks Are Transforming Marketing

How Ebooks Are Transforming Marketing

By on August 29, 2011 in Content Marketing, Thought Leadership

To many the word “eBook” means the electronic version of printed books. However, marketers have usurped the term for their own use, and thank God they did!

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Level the Field, Win the Deal

Level the Field, Win the Deal

By on April 6, 2011 in Sales, Thought Leadership

I’m seeing companies failing to position themselves as thought leaders on the issues that matter most to their potential clients. This is a huge missed opportunity — an opportunity to win big in today’s contested markets. And one more thing: the investment necessary to do so is minor relative to the possible payoffs.

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