“…Great solutions make a wonderful breakfast.”
— Bobby Brooks
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AWC Austin invites AMA members for a morning of creative solutions at this year’s Get Smart conference!
Are Geolocation Apps a Fad or Are They Here to Stay?
Please welcome Will Franklin, guest blogger for Austin AMA and Director of New Media & Research for Texans for Rick Perry. Want to join in the debate? Join us on Thursday, Sept. 16 where he’ll be presenting “The Impact of New Media and Research in Political Marketing.” Marketers, especially in politics, are always looking to [...]
We Brought Our Big 2010 Marketing Problem to a Panel of CMOs!
In a break from traditional format, the February 18, 2010, Power Lunch featured an interactive Q & A session with three of Austin’s marketing leaders. Panelists Aaron Strout (CMO at Powered), Jay Hallberg (co-founder and VP of Marketing & New Business Development at Spiceworks), and Sam Decker (CMO at Bazaarvoice) fielded questions on marketing trends, [...]
Targeted, Tailored and Timely Innovations in Direct Mail
On November 19, USPS Business Alliance Manager Mike Naples broached a subject many of us new-media-obsessed marketers don’t think about very much: direct mail. Direct mail, Naples asserted, is the work horse of direct marketing. It has measurable results, it’s affordable, and it’s easy to target your best customers. Lest you think that snail mail [...]
July Power Lunch Recap: Promoting a Green Lifestyle and Changing the World with Shawna Coronado
On July 16, 2009, the AMA hosted speaker Shawna Coronado, who shared the story of her dramatic recovery from chronic illness and discussed the value of promoting health, green living, and community through our business practices and marketing. As the author of Gardening Nude, Shawna Coronado’s approach to marketing is, as you might expect, down [...]
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