In 2011, Attribution will become a must-have. As an industry, we can no longer rely on antiquated methods for measuring and optimizing online campaigns.
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Are Geolocation Apps a Fad or Are They Here to Stay?
Please welcome Will Franklin, guest blogger for Austin AMA and Director of New Media & Research for Texans for Rick Perry. Want to join in the debate? Join us on Thursday, Sept. 16 where he’ll be presenting “The Impact of New Media and Research in Political Marketing.” Marketers, especially in politics, are always looking to [...]
Targeted, Tailored and Timely Innovations in Direct Mail
On November 19, USPS Business Alliance Manager Mike Naples broached a subject many of us new-media-obsessed marketers don’t think about very much: direct mail. Direct mail, Naples asserted, is the work horse of direct marketing. It has measurable results, it’s affordable, and it’s easy to target your best customers. Lest you think that snail mail [...]
Marketing in Times of Turmoil
From Stacy Armijo, Vice President, Pierpont Communications. Stacy will speak at the AMA Marketing Jam on Tuesday, May 12th. Some days, it feels like marketers are in the fight of our lives. Budgets are being cut, expectations are being raised and we must deliver more than ever with fewer resources. Too often, we become insulated [...]
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