2019 Marketing Predictions

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Date/Time
Date(s) - Thursday, February 21, 2019
5:30 pm - 7:00 pm

Location
Hilton Austin Hotel

Category(ies)


We’re closing the book on a decade marked by digital marketing trends, influences, and AI. This final year of the 2010s means less dreaming and more implementing. Hear from a panel of leading AMA scholars who will share their thoughts on opportunities, risks, and trends in 2019. David Klein, AMA Chief Content Officer, will moderate the panel. Network and reconnect with members of the AMA Austin Chapter. Registration fee includes drink tickets and parking at the hotel.

Panelists:

Aric Rindfleisch, John M. Jones Professor of Marketing and Executive Director of the Illinois MakerLab
University of Illinois at Urbana-Champaign
Aric’s research has been published in several leading academic journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Operations Management, among others. In addition to his research, Aric is also an award-winning teacher of popular Coursera classes on Marketing in a Digital World, Marketing in an Analog World and The 3D Printing Revolution. Prior academia, he served as a marketing researcher, advertising executive, and an officer in the US Army.
https://business.illinois.edu/profile/aric-rindfleisch/

 
Karen Winterich, Professor of Marketing, Frank and Mary Smeal Research Fellow
Pennsylvania State University
Karen conducts research in the area of consumer behavior, with much of her work examining how consumers’ social identities influence charitable giving as well as (im)moral and sustainable behavior. Her research is published in Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing, among others. She serves as an Associate Editor for the Journal of Marketing Research and Journal of Consumer Psychology and is on the Editorial Review Board at the Journal of Consumer Research. Karen also enjoys teaching sustainability marketing which she developed as part of Smeal’s Sustainability Education Initiatives.
https://directory.smeal.psu.edu/kpw2

February 21, 2019
5:30-7PM
Location:
Hilton Austin
500 East 4th Street
Austin, TX 78701