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Date/Time
Date(s) - Thursday, April 27, 2017
9:00 am - 11:30 am

Location
Atlassian

Category(ies)


If you missed Social Media Week, here’s your chance to take part in one of the best sessions from the March conference. Join us Thursday, April 27 at Atlassian, enjoy breakfast on us, and take part in this raved-about workshop!

There are over 1 billion people checking Facebook daily and if you are not currently advertising, you’re missing out on the ability to reach the ones that will love your product or service. This class will teach you some of the insider secrets about the new Facebook ad platform and how to target your ads to be shown to the people most interested in your business.

Topics covered will include creating ads, targeting ads, setting up custom audiences, retargeting, the power editor and best practices for getting the best return on your ad spend. Q&A session will be included at the end so participants can ask any questions related to their business.

This class is ideal for business owners, marketing professionals, growth hackers, current and future founders of start-ups.

Agenda

9:00-9:30 – Introductions around the room

9:30-11:30 – Facebook Workshop with breakout sessions

Key Takeaways

  • Understand the benefits of advertising on Facebook
  • Learn how to create Facebook ads
  • Find out how to target your ads on Facebook
  • Discover how to set up custom audiences
  • Learn how to set up retargeting
  • Gain tips, tricks and best practices for Facebook advertising

The only prerequisite for the workshop is that you have a basic knowledge of Facebook (don’t we all?), and you have a Facebook profile and/or fan page.

We have limited space available at this workshop; reserve your space today!




 

Kristen Sussman, Social DistilleryThe workshop will be run by Kristen Sussman, founder of Social Distillery.

Social Distillery, an award-winning social media agency, has grown to nine employees in five years and was founded by Kristen Sussman, who leads the company in growth and strategic direction. Social Distillery’s work has been written about, recognized and awarded by Facebook, W3 Awards, Forbes, Austin Business Journal, and the Journal of Digital and Social Media Marketing. The team brings a strategic advantage to their customers through award-winning creative strategy, research, and best-in-class technology.

Kristen’s relationship with The University of Texas facilitates unique areas of research and analysis, using social data to determine the ROI of social media activity. She is also a Social Media Workshop Instructor for General Assembly where she teaches Intro to Facebook Advertising. Her specialties include Social Business Design, Social Media Marketing, Social & Digital Advertising, Search Engine Optimization, Inbound Marketing, Content Marketing, and Search Engine Marketing.

She received a B.A. in Journalism and Broadcast Radio/Television from St. Ambrose University in Davenport, Iowa, an M.A. in Advertising from The University of Texas at Austin, and Advanced Skill Community Management certification from WOMMA-U.