Austin AMA Happy Hour, July 17, 5:30-7:30 pm
BREW & BREW | 500 San Marcos St., Austin, TX 78702
Your most passionate community members, your Super Fans are frustrated with you.
They don’t think you (and especially your colleagues) really understand their motivations, their interests, and their pet peeves. But sometimes they’re hesitant, or even unable to articulate their concerns.
Jake McKee, a 20 year veteran of working with community Super Fans will turn this happy hour into a Super Fan Confessional, channeling the voices of your Super Fans and their deepest darkest needs and desires.
These confessions don’t stay in the confessional, so you’ll hear about:
- The “Super Fans are weird” stigma and how to make passion a celebrated attribute
- How Super Fans consider your community to be theirs, not yours and what that means for how you build the community over time
- The things that really motivate Super Fans to do more, engage more, and lead more
Jake McKee is one of the founders of the modern customer community movement.
He led Apple’s Global Support Communities and pioneered efforts at LEGO to engage its adult users in a community. He’s helped firms like Southwest Airlines, Canon, and H&R Block build customer communities. Jake currently runs Community5, a consulting practice focused on helping organizations drive more success with their online communities, fan engagement programs, and product development processes. He also manages the Dinner5 project, a monthly dinner series that brings senior community leaders together.