Digital Transformation: What Marketers Need to Know

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Digital transformation requires understanding what customers really want and their journey through their experience with your product. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment and get comfortable with failure.

Join us in celebrating the 20th anniversary of Sensis – a cross-cultural marketing agency driving behavior change – with Jose Villa, president. Expert panelists will share their perspective on how digital transformation is reshaping all aspects of marketing from brand identity to shifting the balance of paid, owned, earned, shared and leased media to new business models and real-time market research.

Meet our panelists:
• Adnan Khaleel, Sales Strategy, Dell EMC
• Lucy Moran, VP Brand & Digital Marketing, Dun & Bradstreet
• Shana Nardecchia, Head of Campaign Execution and Media Strategy at Nokia
• Kathy Keanini, Marketing Strategist, Picara Consulting

Moderator: Aaron Templer, AMA Digital Marketing Instructor and Founder + Strategist, Three Over Four

Parking, a drink ticket and heavy appetizers included with ticket purchase.

Monday, October 21, 2019
UT Club
2108 Robert Dedman Dr
Austin, TX 78712

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