October Luncheon: Cross-Cultural Colors & Marketing Cues | Lessons for Competing in a Global Marketplace

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Among the “big problems” facing modern marketers is competing in dynamic, global markets. What does dealing with such new and disruptive markets mean for the marketing function? What are the implications of competing with non-traditional firms in emerging economies? Can colors alter the meaning of a situation and predict consumer behavior?

Color is an integral part of marketing communication because it induces powerful moods and emotions, influences consumer perceptions and differentiates us from the competition. Assuming a narrow Western perspective of colors as ‘universal’ worldwide leads to cultural faux pas and international business blunders.

Join Cross-Cultural Consultant & Best-Selling Author, Sharon Schweitzer, to discover the different meanings of color in different cultures and how color may predict future purchase behavior.


11:30am – 11:50am – Registration, Check-in and Networking
11:50am – 12:00pm – Welcome and Introductions
12:00pm – 12:45 – Presentation

About the Presenter


Sharon Schweitzer, J.D., International Protocol Expert, Award-Winning Author

Sharon Schweitzer, J.D. is an entrepreneur, cross-cultural consultant, business etiquette expert, international business consultant, sought-after speaker and award-winning author.

Sharon is author of the best-selling international business book, Access to Asia, named to Kirkus Reviews’ Best Books of 2015.

Sharon is the Resident Etiquette Expert for CBS Austin’s We Are Austin, and is a regular contributor for Investor’s Business Daily, Fortune, and BBC Capital. She was an honoree in the City of Austin program Celebrating the Entrepreneurial Spirit of Austin Women, and a winner in the 2016 Austin Chamber International Business Awards. 

Sharon lives in Austin with her husband John of 21 years, and their golden retriever Charm.