Marketing through Events & the Experience

Map Unavailable

Join the American Marketing Association as we hear from a panel of experts who will discuss strategies that support event and experiential marketing goals. Learn more about the elements involved in developing a strong plan and incorporating new trends to realize a return on your investment. Ticket includes parking and lunch.

Featured Panelists

Ben Blocker, Experience Marketing Director/Producer, C3

For the first decade of his career, Ben worked as a creative director dreaming up groundbreaking work for clients throughout the U.S. Now in his 14th year at C3, Ben continues to interject that imagination and artistic eye into his productions as Experience Marketing Director/Producer. Not content to simply “slap a logo on it”, he creates unique, integrated events for brands such as the NFL, Nike, Infiniti, TaylorMade and more.


Jason Sick, Senior Program Manager, Red Velvet Events

Jason is a Certified Meeting Professional and event management expert who has been a leading member of the industry for over 10 years. His ability to build lasting relationships with his clients and event partners is clearly and consistently reflected in the programs he produces. He has a deep connection with event planning, which is reflected in his multiple award wins and nominations including Texas Star Awards, ADMEI Awards and Esprit Awards. In 2017, Jason was named one of Connect Corporate’s 40 Under 40.


Bijou FinneyBeaux Jackson and Bijou Finney , Founders of Velvet Cartel

Beaux is a storyteller, producer and co-founder of Velvet Cartel. He helps clients tell their unique story through their brand experience. He knows the power of a strong message and impressive content and knows how to tailor a custom mix of tech, talent and strategy to bring unforgettable experiences to the masses. His co-founder Bijou Finney is a branding consultant, content creator and event producer who is obsessed with story telling and human optimization.  Together, Beaux and Bijou have delivered marketing excellence to clients such as Red Bull, Tequila Patron, Stella Artois, Razorfish, Lamborghini Austin, OCTO, Capital One, The University of Texas, Susan G. Komen for the Cure, and FORD.

Chez Zee Bistro
5406 Balcones Dr
Austin, TX 78731