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Evening with an Expert: Scaling a Word of Mouth Brand

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Date(s) - Thursday, May 18, 2017
6:00 pm - 8:00 pm

KSM South


Tito’s Handmade Vodka, the Austin-based maker of award-winning craft-distilled vodka, has grown from a word-of-mouth local brand to a nationally recognized one. So, exactly how do you scale a word-of-mouth brand?

Join AMA Austin for a special ‘Evening with an Expert’ at KSM South on Thursday, May 18th. Nicole Portwood, VP of Brand Marketing, will talk about how they stay true in honoring Tito’s Handmade Vodka fans and continue to grow their brand nationally.

During this happy hour presentation, you’ll find out how Tito’s Handmade Vodka:

  • Honors fans in unexpected, authentic ways.
  • Maintains a strong, responsive personal touch with fans, despite company growth.
  • Stays true to original passions, including music festivals and dog charities.


6 pm – 6:30  Networking

6:30 – 7:15  Presentation

7:15  – 8 pm  Appetizers, cocktails, and more networking



About the Speaker

Nicole Portwood, Tito's Handmade VodkaNicole Portwood is Vice President of Brand Marketing at Tito’s Handmade Vodka in Austin, Texas and has been in spirits marketing for over 15 years. Prior to her role at Tito’s, she studied theater and philosophy in college and lived in New York for 10 years working on brands such as Jack Daniels, Grey Goose, and Bombay Sapphire. Life with Tito’s is the most incredible professional experience she’s ever had, and she cannot imagine working anywhere else. Nicole and her husband have two children and own Spartan Pizza in East Austin where everything on the menu is named after Greek mythological creatures.



Special thanks to our event sponsors:

Tito's Handmade VodkaKSM South