The Second Golden Age of MarTech: What Marketing Leaders Need to Know

By November 14, 2019
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The Right Marketing Technology Stack is a Game Changer

CMOs are going all-in on marketing technology. According to MarTech Today, organizations are spending roughly 29% of total marketing budget on technology. Proving the value of these investments is a top priority for marketing leaders. How can you make the most of your technology stack to support business objectives and the expanded responsibilities that come with it? Join local marketing leaders to hear their perspective on marketing technology strategy considerations, lessons learned, next practices and MarTech ROI.

Sponsor & Moderator:
Pavel Soukenik, Chief Client Acquisition Officer, RWS Moravia

Panelists:
Robyn Hatfield, eNurture and marketing automation manager, Accruent
Marie-Laure Carvalho, VP, Customer Marketing & Marketing Automation,  SolarWinds
Ali Rastiello, Sr. Director of Marketing Operations, Cornerstone OnDemand
Kyle Herbst, Marketing Automation and Technology Manager, Ascend Marketing

Date: Thursday, November 14 5:30-8:00pm

Location:
Incubator CTX
11400 Concordia University Drive – Building B
Austin, TX 78726