Tag Archives | advertising
Social Media: You don’t have to do it all – in fact, you probably shouldn’t

Social Media: You don’t have to do it all – in fact, you probably shouldn’t

By on April 19, 2011 in Marketing, Social Media

Blogs, Facebook, Twitter, LinkedIn, YouTube, Yelp and then some have all been around the block for awhile, yet there are new people and industries joining the social media fold every day. Many of them don’t know what to do and, out of a newfound excitement for social media’s potential, they want to do it all.

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What Are You Buying For?

By on October 30, 2009 in Brand, Budgets, Marketing

With the economy in a state of recession, many consumers are paying close attention to product pricing and contemplating the switch from brand name to generic. Marie Callender’s and Campbell’s Soup are two notable brands using emotional marketing tactics to target consumers. Attempting to maintain brand loyalty, advertisers create meaning for their products by marketing [...]

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