Tag Archives | brand building

Starbucks and Pizza Hut Take the Lead in the Social Media Industry

By on October 16, 2009 in Marketing, Public Relations, Social Media

Established companies are turning to online social sites to build brand communities and boost sales. This past year, companies have transformed these networking sites into a means for marketing and advertising to potential consumers. Recently Starbucks and Pizza Hut have proven to be top competitors in the social media marketing world. Starbucks is now the [...]

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September Power Lunch Recap: Wars for Attention and the Rise of the Trust Agent

By on September 28, 2009 in Advice, Brand, Lead Generation, Social Media

[podcast]http://austinama.org/Podcasts/CD_JS.mp3[/podcast] In the war to win your customers’ attention, you are not competing against other marketers; you are competing with your customers’ friends’ Facebook walls. On September 17, 2009, Chris Brogan and Julien Smith, co-authors of Trust Agents, talked to us about how to win attention in a world of information overload. It’s all about [...]

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August Power Lunch Recap: Building Real Relationships in Social Media

By on August 31, 2009 in Brand, Marketing, Social Media

On August 27, 2009, Hilton Graham, Director of Digital Strategy with Hanes Brands, Inc, and Adam Keats, Senior Vice President at Weber Shandwick, discussed how Hanes is using social media to build better relationships with its customers. What Is Social Media? Social media is an umbrella term for the tools and technology people use to [...]

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Tips for Better Brand Naming

By on June 25, 2009 in Brand

Creating a new brand name isn’t easy but here are a few tips to facilitate anyone’s name development session.

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