Tag Archives | Brand Evolution

What All Businesses Need to Know About Keeping Their Customers

By on July 16, 2009 in Brand

On June 18th, 2009, the AMA hosted speaker Jill Griffin, author of Taming The Search-And-Switch Customer, at the Cool River Cafe in Austin. With her North Carolina accent in full effect, Jill shared “oodles” of knowledge and research aimed at helping companies with customer retention. Jill Griffin is known all over the world as an [...]

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Tips for Better Brand Naming

By on June 25, 2009 in Brand

Creating a new brand name isn’t easy but here are a few tips to facilitate anyone’s name development session.

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From Tadpole to Frog

By on March 12, 2009 in Brand, Marketing

Compass Learning needed to re-brand, re-price, plus re-launch. Three years ago, as the new vice president for marketing, Mark Hammer moved quickly to change Compass Learning’s presence. In this post Brenda Hessney recaps Mark Hammer’s presentation at the February 19th Austin AMA Power Lunch Series.

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