Tag Archives | Brand Marketing

August Power Lunch Recap: Building Real Relationships in Social Media

By on August 31, 2009 in Brand, Marketing, Social Media

On August 27, 2009, Hilton Graham, Director of Digital Strategy with Hanes Brands, Inc, and Adam Keats, Senior Vice President at Weber Shandwick, discussed how Hanes is using social media to build better relationships with its customers. What Is Social Media? Social media is an umbrella term for the tools and technology people use to [...]

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Recycling: Marketing’s Way to Help the Company Conserve and Grow.

By on August 13, 2009 in Budgets, Marketing, PR, Public Relations, Social Media

The economy has slowed and for many companies shrinking revenue means much smaller marketing budgets.  Shrinking marketing budgets can shrink results as well so what is the savvy marketer to do when looking for more results with drastically smaller budgets?  They recycle. Five ways to reduce, reuse, and recycle: Don’t throw out advertising too early [...]

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What All Businesses Need to Know About Keeping Their Customers

By on July 16, 2009 in Brand

On June 18th, 2009, the AMA hosted speaker Jill Griffin, author of Taming The Search-And-Switch Customer, at the Cool River Cafe in Austin. With her North Carolina accent in full effect, Jill shared “oodles” of knowledge and research aimed at helping companies with customer retention. Jill Griffin is known all over the world as an [...]

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Tips for Better Brand Naming

By on June 25, 2009 in Brand

Creating a new brand name isn’t easy but here are a few tips to facilitate anyone’s name development session.

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10 Things Paula Berg of Southwest Airlines Taught Us About Social Media

By on May 31, 2009 in Brand, Social Media

On May 21, 2009, marketers from all over Austin converged on the Hilton for the Online Marketing Summit (OMS) where the Austin AMA and the OMS jointly hosted the luncheon as a part of the Power Lunch Series. The speaker was Paula Berg, who shared her successes and failures in Social Media for Southwest Airlines. [...]

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Personality Not Included

By on April 3, 2009 in Brand, Marketing, Social Media

From Tweeting to Facebook – enough hype! Rohit Bhargava, SVP Digital Strategy and Marketing for Ogilvy PR Worldwide and author of Personality not included, presents on how to USE personality to power up your brand. Despite what you may have heard, blogs won’t save your business, people don’t ignore marketing, and the answer isn’t to give up control. There is a lot of marketing advice out there today, but not all of it is wise. Rohit shares some unexpected lessons on building a successful brand in the social media era based on his career helping over 100 organizations, large and small, to do exactly that.

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