American Marketing Association - Austin Chapter: Connect. Share. Lead.
With the economy in a state of recession, many consumers are paying close attention to product pricing and contemplating the switch from brand name to generic. Marie Callender’s and Campbell’s Soup are two notable brands using emotional marketing tactics to target consumers. Attempting to maintain brand loyalty, advertisers create meaning for their products by marketing [...]
The economy has slowed and for many companies shrinking revenue means much smaller marketing budgets. Shrinking marketing budgets can shrink results as well so what is the savvy marketer to do when looking for more results with drastically smaller budgets? They recycle. Five ways to reduce, reuse, and recycle: Don’t throw out advertising too early [...]
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