Tag Archives | cost per lead

Webinar Review: “B-to-B Leading Edge: Demand Generation in the Digital Age”

By on August 6, 2009 in Webinars

As an advertising and marketing executive, I have difficulty finding time for continuing education. However, the proposed topics of the BtoB’s Leading Edge: Demand Generation in the Digital Age online virtual conference motivated me to make time to attend. This webinar had five tracks. Below is a summary of the key learnings and my personal [...]

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What All Businesses Need to Know About Keeping Their Customers

By on July 16, 2009 in Brand

On June 18th, 2009, the AMA hosted speaker Jill Griffin, author of Taming The Search-And-Switch Customer, at the Cool River Cafe in Austin. With her North Carolina accent in full effect, Jill shared “oodles” of knowledge and research aimed at helping companies with customer retention. Jill Griffin is known all over the world as an [...]

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Recessionary Marketing and Public Relations

By on February 26, 2009 in Marketing, PR, Public Relations

Recent studies have again shown that inbound marketing is a cheaper lead generation tool than outbound marketing. While inbound marketing (which includes: blogging, social media, search engine optimization [SEO], and search engine pay-per-click advertising [SEM]), may reach smaller audiences than outbound marketing (direct mail, telemarketing, trade show, and trade and consumer advertising), the cost per [...]

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