Jeffrey Siebert, Schlitterbahn’s Corporate Director of Communications & Sales, started off his presentation with the hope that “everyone would enjoy the show.” After comparing his speaking engagement to the likes of performing in a dinner theatre, his sentiment seemed to capture the theme of his entire approach to guest loyalty—keeping the customers happy while adding [...]
Tag Archives | customer retention
What All Businesses Need to Know About Keeping Their Customers
On June 18th, 2009, the AMA hosted speaker Jill Griffin, author of Taming The Search-And-Switch Customer, at the Cool River Cafe in Austin. With her North Carolina accent in full effect, Jill shared “oodles” of knowledge and research aimed at helping companies with customer retention. Jill Griffin is known all over the world as an [...]














