On November 19, USPS Business Alliance Manager Mike Naples broached a subject many of us new-media-obsessed marketers don’t think about very much: direct mail. Direct mail, Naples asserted, is the work horse of direct marketing. It has measurable results, it’s affordable, and it’s easy to target your best customers. Lest you think that snail mail [...]
Tag Archives | direct advertising
Billy Mays: The Passing of a Talented Pitchman
As seen on TV, well-known pitchman Billy Mays, the “yell-and-sell OxiClean guy,” recently passed away. At this point, we’d already been mourning Farrah Fawcett and Michael Jackson, who had both passed away just two days before. Mays, like Jackson, was only fifty when he died—becoming the third celebrity to die within two days. Many in [...]
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