American Marketing Association - Austin Chapter: Connect. Share. Lead.
Established companies are turning to online social sites to build brand communities and boost sales. This past year, companies have transformed these networking sites into a means for marketing and advertising to potential consumers. Recently Starbucks and Pizza Hut have proven to be top competitors in the social media marketing world. Starbucks is now the [...]
[podcast]http://austinama.org/Podcasts/CD_JS.mp3[/podcast] In the war to win your customers’ attention, you are not competing against other marketers; you are competing with your customers’ friends’ Facebook walls. On September 17, 2009, Chris Brogan and Julien Smith, co-authors of Trust Agents, talked to us about how to win attention in a world of information overload. It’s all about [...]
On August 27, 2009, Hilton Graham, Director of Digital Strategy with Hanes Brands, Inc, and Adam Keats, Senior Vice President at Weber Shandwick, discussed how Hanes is using social media to build better relationships with its customers. What Is Social Media? Social media is an umbrella term for the tools and technology people use to [...]
When John Ellett, owner of local advertising agency nFusion, speaks in front of college groups, it’s an Anheuser-Busch account that gets the most attention. Using interactive marketing, nFusion created a Bacardi Silver brand campaign, The Pick-Up Hall of Shame. The interactive campaign launched in January 2007 and is still running and pulling in viewers. Yes, [...]
From Nick Wenand, President & Strategy Director, Trademark Media. Nick will speak at the AMA Marketing Jam on Tuesday, May 12th. I’m excited about the opportunity to share the knowledge I have with people in the marketing profession. I hope I’ll be able to deliver an impactful presentation with some real takeaways that everyone will [...]
If you haven’t seen John Adams, seen, it’s an award-winning, 7-part mini series made by HBO Films on the life of the 2nd President of the United States. This 2008 marketing campaign serves as a good example on how to create a successful multi-aspect campaign. When HBO started promoting this back in Feb. of 2008, [...]
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