Tag Archives | Marketing and Advertising

August Power Lunch Recap: Building Real Relationships in Social Media

By on August 31, 2009 in Brand, Marketing, Social Media

On August 27, 2009, Hilton Graham, Director of Digital Strategy with Hanes Brands, Inc, and Adam Keats, Senior Vice President at Weber Shandwick, discussed how Hanes is using social media to build better relationships with its customers. What Is Social Media? Social media is an umbrella term for the tools and technology people use to [...]

Share
Read full story • Comments { 0 }

Pick-Up Lines and Pick Up Bacardi Silver

By on May 4, 2009 in Brand, Budgets, Consumer Electronics, Marketing, MPlanet 2009, PR

When John Ellett, owner of local advertising agency nFusion, speaks in front of college groups, it’s an Anheuser-Busch account that gets the most attention. Using interactive marketing, nFusion created a Bacardi Silver brand campaign, The Pick-Up Hall of Shame. The interactive campaign launched in January 2007 and is still running and pulling in viewers. Yes, [...]

Share
Read full story • Comments { 0 }

Getting your marketing budget approved…And how to talk to a CFO, if you really have to.

By on January 15, 2009 in Advice, Budgets, Marketing

Early 2009 and you’re into managing your marketing budget for the year. The annual tug-of-war over a company’s marketing budget between the directors of the marketing department and the company’s Chief Financial Officer (CFO) was just a few months ago. Believe it or not, it’s time to start thinking about 2010. With the downturn of [...]

Share
Read full story • Comments { 1 }