Tag Archives | marketing campaign

August Power Lunch Recap: Building Real Relationships in Social Media

By on August 31, 2009 in Brand, Marketing, Social Media

On August 27, 2009, Hilton Graham, Director of Digital Strategy with Hanes Brands, Inc, and Adam Keats, Senior Vice President at Weber Shandwick, discussed how Hanes is using social media to build better relationships with its customers. What Is Social Media? Social media is an umbrella term for the tools and technology people use to [...]

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How HBO created a successful multi-aspect campaign

By on March 26, 2009 in Marketing

If you haven’t seen John Adams, seen, it’s an award-winning, 7-part mini series made by HBO Films on the life of the 2nd President of the United States. This 2008 marketing campaign serves as a good example on how to create a successful multi-aspect campaign. When HBO started promoting this back in Feb. of 2008, [...]

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