American Marketing Association - Austin Chapter: Connect. Share. Lead.
Six years ago I joined the Austin chapter of the American Marketing Association. Since then, I’ve had the pleasure of working with many amazing marketing, communications and technology leaders. They’ve contributed a lot to the marketing community and helped me grow tremendously, too.
Blogs, Facebook, Twitter, LinkedIn, YouTube, Yelp and then some have all been around the block for awhile, yet there are new people and industries joining the social media fold every day. Many of them don’t know what to do and, out of a newfound excitement for social media’s potential, they want to do it all.
SXSW Interactive is so overwhelmingly large and busy, but there are nuggets of gold there for marketers. Find out what are my 5 marketing lessons learned from SXSWi.
Large account sales people need to take off their “pitching” hat and put on their “marketing” had. Instead of ABC: Always Be Closing, they need to AAV: Always Add Value. Read on for the rest…
The Austin AMA’s blog has big ambitions for when it grows up: to become a premiere Austin marketing blog. But we need your help.
CMOs recognize that social media is here to stay. But building engagement doesn’t necessarily mean you’re getting business results. Read to find out what the latest research shows.
With the growing popularity of smartphones, mobile marketing has transformed into a billion dollar industry. Smartphones allow companies to target consumers through websites, texts, applications, and direct voicemail messages. Mobile marketing is an effective way to reach a target audience, but must be done properly. Many times companies are too aggressive and their messages are [...]
The economy has slowed and for many companies shrinking revenue means much smaller marketing budgets. Shrinking marketing budgets can shrink results as well so what is the savvy marketer to do when looking for more results with drastically smaller budgets? They recycle. Five ways to reduce, reuse, and recycle: Don’t throw out advertising too early [...]
From Stacy Armijo, Vice President, Pierpont Communications. Stacy will speak at the AMA Marketing Jam on Tuesday, May 12th. Some days, it feels like marketers are in the fight of our lives. Budgets are being cut, expectations are being raised and we must deliver more than ever with fewer resources. Too often, we become insulated [...]
When John Ellett, owner of local advertising agency nFusion, speaks in front of college groups, it’s an Anheuser-Busch account that gets the most attention. Using interactive marketing, nFusion created a Bacardi Silver brand campaign, The Pick-Up Hall of Shame. The interactive campaign launched in January 2007 and is still running and pulling in viewers. Yes, [...]
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