Six years ago I joined the Austin chapter of the American Marketing Association. Since then, I’ve had the pleasure of working with many amazing marketing, communications and technology leaders. They’ve contributed a lot to the marketing community and helped me grow tremendously, too.
Tag Archives | Marketing
Social Media: You don’t have to do it all – in fact, you probably shouldn’t
Blogs, Facebook, Twitter, LinkedIn, YouTube, Yelp and then some have all been around the block for awhile, yet there are new people and industries joining the social media fold every day. Many of them don’t know what to do and, out of a newfound excitement for social media’s potential, they want to do it all.
5 Marketing Lessons Learned from SXSW Interactive
SXSW Interactive is so overwhelmingly large and busy, but there are nuggets of gold there for marketers. Find out what are my 5 marketing lessons learned from SXSWi.
Why Large Account Sales People Must Also Be Marketers
Large account sales people need to take off their “pitching” hat and put on their “marketing” had. Instead of ABC: Always Be Closing, they need to AAV: Always Add Value. Read on for the rest…
Why You Should Contribute to the Austin AMA Blog
The Austin AMA’s blog has big ambitions for when it grows up: to become a premiere Austin marketing blog. But we need your help.
Is Social Media Driving Real Marketing Results?
CMOs recognize that social media is here to stay. But building engagement doesn’t necessarily mean you’re getting business results. Read to find out what the latest research shows.
Keeping Customers Happy – Schlitterbahn’s Take on Customer Loyalty
Jeffrey Siebert, Schlitterbahn’s Corporate Director of Communications & Sales, started off his presentation with the hope that “everyone would enjoy the show.” After comparing his speaking engagement to the likes of performing in a dinner theatre, his sentiment seemed to capture the theme of his entire approach to guest loyalty—keeping the customers happy while adding [...]
Show Me the Money: Make Marketing Work for You
On March 20, 2010, Tim Hayden, Jen Wojcik and Brian Massey joined the Austin AMA at Cool River Cafe for a fireside chat (minus the fire) to share practical marketing strategies to generate business and impact bottom lines. Tim Hayden is Chief Strategy Officer and Partner at Blue Clover. Jen Wojcik is CEO andCo-Founder of [...]
Platinum Sponsors
Gold Sponsors
Silver Sponsors
