Tag Archives | Marketing

To Cry or Not to Cry?

By on April 9, 2009 in Marketing, PR

The 1.01-minute clip swept through the media last week. As a Public Service Announcement, the anti-smoking message was effective in gaining attention and multiple views on multiple media platforms. But at what price? How far should you go to get across your message? There he is circling in distress, a 4-year-old boy, who loses sight [...]

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Getting your marketing budget approved…And how to talk to a CFO, if you really have to.

By on January 15, 2009 in Advice, Budgets, Marketing

Early 2009 and you’re into managing your marketing budget for the year. The annual tug-of-war over a company’s marketing budget between the directors of the marketing department and the company’s Chief Financial Officer (CFO) was just a few months ago. Believe it or not, it’s time to start thinking about 2010. With the downturn of [...]

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