CMOs recognize that social media is here to stay. But building engagement doesn’t necessarily mean you’re getting business results. Read to find out what the latest research shows.
From Stacy Armijo, Vice President, Pierpont Communications. Stacy will speak at the AMA Marketing Jam on Tuesday, May 12th. Some days, it feels like marketers are in the fight of our lives. Budgets are being cut, expectations are being raised and we must deliver more than ever with fewer resources. Too often, we become insulated [...]